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Roofing contractor

Yarrowdale Way Roofing · Roofing contractor · Roanoke, VA

Desmond Abernathy-Kole is the sales manager at Yarrowdale Way Roofing, a residential roofing company near Roanoke, and plans every Facebook post, Instagram photo and newsletter item on one wall of pictures, so the crew's work goes out on a steady schedule.

Construction and tradesContentGallery4 tables · 6 views · 1 form · 1 dashboard · 1 digest · 1 stage rule set · 1 agent
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Content wall

Content calendar
H
Hartwell Pike gets a new roofProject storyFacebook
F
Five signs a hailstorm hurt your roofSeasonal tipFacebook
P
Pennyroyal Court: before and afterProject storyInstagram
W
Why we photograph every jobCrew spotlightInstagram
M
Mill Race Lane membrane storyProject storyNewsletter
C
Clean gutters, longer roof lifeSeasonal tipFacebook
T
Tansy Ridge reroof wrappedProject storyFacebook
A
Attic fans: do you need one?Seasonal tipGoogle Business

Tables

Content calendar

27 sample rows · 15 columns

Every post and newsletter item from idea to published, with its picture, channel, date and what it brought in.

PostKindChannelStatusPublish onCampaignRoofing job
Warm roofs, cold atticsSeasonal tipNewsletterDraftingDec 5, 2026Winter ice dam watch—
Our winter emergency crewCrew spotlightFacebookDraftingNov 23, 2026Winter ice dam watch—
Ice dam damage, before and afterProject storyInstagramIn reviewNov 16, 2026Winter ice dam watch—
Winter roof checklistSeasonal tipNewsletterScheduledNov 9, 2026Winter ice dam watch—
Snow load: when to worrySeasonal tipFacebookIn reviewNov 2, 2026Winter ice dam watch—
Spot an ice dam from the drivewaySeasonal tipFacebookScheduledOct 28, 2026Winter ice dam watch—
Referral thank-you: the year in reviewOfferNewsletterScheduledOct 25, 2026Referral thank-you—
Roof inspection: what to expectSeasonal tipGoogle BusinessScheduledOct 16, 2026Gutter and attic tune-ups—
Neighbors who sent neighborsCustomer reviewInstagramScheduledOct 12, 2026Referral thank-you—
Sorrel Hill flashing fixProject storyFacebookScheduledOct 9, 2026Referral thank-youSorrel Hill Road chimney flashing
Meet crew lead Anselmo and his ladderCrew spotlightNewsletterPublishedOct 4, 2026Referral thank-you—
Dovecote Lane reroof wrappedProject storyInstagramPublishedSep 30, 2026Referral thank-youDovecote Lane reroof

15 more rows

Campaigns

4 sample rows · 9 columns

The themes the posts are planned around, with their dates and the result each one is after.

CampaignThemeGoalStatusStartsEndsPosts
Hail season check-upsFree roof inspections after spring storms.Inspections bookedWrappedMay 9, 2026Jul 3, 2026Hartwell Pike gets a new roof, Five signs a hailstorm hurt your roof, Pennyroyal Court: before and after, Why we photograph every job
Gutter and attic tune-upsPairing roof care with gutters and attic ventilation.Estimate requestsRunningAug 25, 2026Oct 31, 2026Mill Race Lane membrane story, Clean gutters, longer roof life, Tansy Ridge reroof wrapped, Attic fans: do you need one?, Metal accents on Old Orchard Drive, Free attic check offer, Roof inspection: what to expect
Referral thank-youShowing neighbors the homes our customers sent us to.ReferralsRunningSep 15, 2026Nov 10, 2026The Alvarado family reroof, in their words, Dovecote Lane reroof wrapped, Meet crew lead Anselmo and his ladder, Sorrel Hill flashing fix, Neighbors who sent neighbors, Referral thank-you: the year in review
Winter ice dam watchHelping homeowners spot ice dams before they leak.Inspections bookedPlannedOct 26, 2026Jan 4, 2027Spot an ice dam from the driveway, Winter roof checklist, Snow load: when to worry, Ice dam damage, before and after, Our winter emergency crew, Warm roofs, cold attics

Roofing jobs

10 sample rows · 7 columns

Finished jobs the crew can tell a story about, with the roof type and whether the customer is happy to share photos.

JobCityRoof typeRoof sizeFinishedPhotos can be sharedPosts
Sorrel Hill Road chimney flashingDalevilleAsphalt shingle6Sep 24, 2026YesSorrel Hill flashing fix
Dovecote Lane reroofRoanokeAsphalt shingle30Sep 6, 2026YesDovecote Lane reroof wrapped
Old Orchard Drive metal accent roofVintonStanding seam metal16Aug 17, 2026YesMetal accents on Old Orchard Drive
Gannet Row storm damage repairSalemAsphalt shingle11Jul 28, 2026YesTansy Ridge reroof wrapped
Tansy Ridge Road reroofCave SpringAsphalt shingle36Jul 8, 2026Yes
Mill Race Lane flat roof membraneRoanokeFlat membrane14Jun 10, 2026NoMill Race Lane membrane story
Pennyroyal Court tear-off and reroofDalevilleAsphalt shingle24May 24, 2026YesPennyroyal Court: before and after
Larkin Hollow slate repairRoanokeSlate9Apr 29, 2026YesHartwell Pike gets a new roof
Cinder Brook Road metal roofVintonStanding seam metal28Apr 19, 2026Yes
Hartwell Pike full reroofSalemAsphalt shingle32Mar 30, 2026Yes

Also included

  • Post stagesStage rules
  • Posts going out soonDigest

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