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Brewery production

Cindervale Row Brewworks · Brewery production · Chicago, IL

Celine Jarvinen is the brewmaster at Cindervale Row Brewworks, a production brewery and taproom in Chicago, and she plans release posts, newsletters and event listings on a steady schedule, loading each quarter's print quotes from a spreadsheet without touching what is already planned.

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Content board

Posts and newsletters
Idea6
Anniversary party save-the-dateCP-26-629Instagram post
Meet the cellar crewCP-26-630Brewing blog
Spring seasonal teaserCP-26-631Beer release post
Distributor tasting sheetCP-26-632Taproom newsletter
Mother's Day brunch pairingCP-26-633Event listing
1 more
Drafting6
Behind the scenes at the packaging lineCP-26-623Brewing blog
Winter Hearth release postCP-26-624Beer release post
Lamplight Saison release postCP-26-625Beer release post
Holiday gift cards at the taproomCP-26-626Instagram post
The February letter: anniversary plansCP-26-627Taproom newsletter
1 more
Review4
Lamplight Saison: from the fermenterCP-26-619Brewing blog
Winter Hearth recipe notes for the blogCP-26-620Brewing blog
The January letter: resolutions and low-ABV poursCP-26-621Taproom newsletter
Private party bookings for the new yearCP-26-622Event listing
Scheduled6
Ember Gose launch night: tickets and timesCP-26-613Event listing
Ember Gose is on tap FridayCP-26-614Beer release post
The December letter: Foundry Stout tapping and holiday hoursCP-26-615Taproom newsletter
Foundry Stout tapping nightCP-26-616Event listing
Trivia night: bring a team of sixCP-26-617Instagram post
1 more
Published12
Hazy Lantern is back on tapCP-26-601Beer release post
October at the taproom: new pours and a retirement partyCP-26-602Taproom newsletter
Smokestack Porter returns for the cold monthsCP-26-603Beer release post
What goes into a pilsner that takes six weeksCP-26-604Brewing blog
Trivia night is back on TuesdaysCP-26-605Event listing
7 more

Tables

Posts and newsletters

34 sample rows · 10 columns

Every release post, newsletter, event listing and blog entry the brewery plans, writes and sends, with its budget.

TitlePiece numberChannelAbout the beerAbout the eventWriterStage
Hazy Lantern is back on tapCP-26-601Beer release postHazy Lantern—Marisela Quenby-AdelekePublished
How we kettle-soured the last Orchard SwitchbackCP-26-612Brewing blogOrchard Switchback—Celine JarvinenPublished
What goes into a pilsner that takes six weeksCP-26-604Brewing blogBrickyard Pilsner—Celine JarvinenPublished
October at the taproom: new pours and a retirement partyCP-26-602Taproom newsletter——Marisela Quenby-AdelekePublished
Smokestack Porter returns for the cold monthsCP-26-603Beer release postSmokestack Porter—Marisela Quenby-AdelekePublished
Trivia night is back on TuesdaysCP-26-605Event listing—Tuesday trivia nightDashiell Okpara-VanePublished
Pale Rail's new hop blend, explainedCP-26-609Brewing blogPale Rail—Wren Halloran-BoatengPublished
Acoustic Sunday returns with a local duoCP-26-606Instagram post—Acoustic SundayMarisela Quenby-AdelekePublished
Cinder Cream retires after two good yearsCP-26-611Instagram postCinder Cream—Marisela Quenby-AdelekePublished
Brewhouse tour: how to bookCP-26-607Event listing—Brewhouse tour and tastingDashiell Okpara-VanePublished
The November letter: Ember Gose and the Foundry StoutCP-26-608Taproom newsletter——Marisela Quenby-AdelekePublished
Last call for Furnace MildCP-26-610Instagram postFurnace Mild—Dashiell Okpara-VanePublished

22 more rows

Beer lineup

12 sample rows · 10 columns

Every beer brewed at Cindervale Row, in the fermenter, on tap or retired, with the day it was brewed and the day it pours.

BeerBeer numberStyleStrength (ABV %)StatusBrewedPours from
Cinder CreamBR-26-209Cream ale4.8RetiredAug 31, 2025Sep 30, 2025
Orchard SwitchbackBR-26-210Sour ale5.2RetiredNov 9, 2025Dec 19, 2025
Cindervale AmberBR-26-202Amber ale5.4On tapDec 9, 2025Jan 8, 2026
Smokestack PorterBR-26-203Porter6.2On tapMar 19, 2026Apr 16, 2026
Pale RailBR-26-204Pale ale5.5On tapJun 7, 2026Jul 1, 2026
Brickyard PilsnerBR-26-205Pilsner4.9On tapJul 7, 2026Aug 11, 2026
Hazy LanternBR-26-201Hazy IPA6.8On tapJul 27, 2026Aug 18, 2026
Furnace MildBR-26-212Amber ale3.9On tapAug 6, 2026Aug 28, 2026
Ember GoseBR-26-206Gose4.4ConditioningSep 23, 2026Oct 13, 2026
Lamplight SaisonBR-26-207Saison6FermentingSep 29, 2026Oct 23, 2026
Foundry StoutBR-26-208Imperial stout9.2ConditioningAug 26, 2026Oct 27, 2026
Winter HearthBR-26-211Winter warmer7.4FermentingOct 2, 2026Nov 14, 2026

Taproom events

10 sample rows · 9 columns

Trivia nights, release parties, music, tours and private bookings in the taproom, with the crowd and the ticket price.

EventEvent numberKindStartsRoom forTicketHost of a private party
Hazy Lantern release partyEV-26-302Release partyAug 18, 10:00 PM150$0—
Tuesday trivia nightEV-26-301Trivia nightSep 15, 12:00 AM80$0—
Acoustic SundayEV-26-303Live musicSep 21, 8:00 PM90$8—
Birthday tasting for the Aldermere familyEV-26-304Private partySep 26, 11:00 PM30$0Thaddeus Aldermere
Brewhouse tour and tastingEV-26-305Brewery tourSep 30, 6:00 PM24$15—
Ember Gose launch nightEV-26-306Release partyOct 13, 10:00 PM150$0—
Tuesday trivia nightEV-26-307Trivia nightOct 20, 12:00 AM80$0—
Retirement party for a bakery crewEV-26-308Private partyOct 25, 11:30 PM45$0Imelda Wexcombe-Sato
Foundry Stout tappingEV-26-309Release partyOct 27, 10:00 PM120$10—
Food truck night with the pierogi cartEV-26-310Food truck nightNov 1, 11:00 PM100$0—

Views

Publishing calendar

Posts and newsletters
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3
4
5
6
7Ember Gose launch night: tickets and times
8
9
10
11
12
13Ember Gose is on tap Friday
14
15Trivia night: bring a team of six
16
17Foundry Stout tapping night
18
19
20
21
22
23
24
25Food truck night with the pierogi cart
26
27
28
29The December letter: Foundry Stout tapping and holiday hours
30
31

Forms and booking

Suggest a piece

Form
Suggest a pieceWhere the taproom crew drops an idea for a post, a newsletter story or a blog entry.
What would the piece be about? *
Where would it run? *Beer release postInstagram postTaproom newsletterEvent listingBrewing blog
Is it about one of our beers?
Who could write it?
Send to Marisela

Dashboards

Content plan at a glance

Posts and newsletters
Pieces by stage
  • Published12
  • Scheduled6
  • Review4
  • Drafting6
  • Idea6
Budget by channel
  • Beer release post$520
  • Taproom newsletter$1,750
  • Brewing blog$0
  • Event listing$0
  • Instagram post$350

Also included

  • Going out tomorrowNotificationNudges whoever is writing a piece the day before its send date.
  • Monday newsletter issuesDigest

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