Newsletter writer
Counterweight Weekly · Newsletter writer · Portland, OR
Rebecca Thorne writes Counterweight Weekly, a finance newsletter for twelve thousand readers, and uses this to plan each issue by topic, track which sponsors have booked which slots, and see which topics readers actually open.
Media and creatorsContentDrill-down3 tables · 6 views · 1 form · 2 dimension sets · 1 dashboard · 1 drill-down · 1 agent
Use this templateIssue board
IssuesIdea3
Equipment leases versus loans69Small business
Year-end tax moves for side income70Taxes
Savings buckets for irregular income71Banking and rates
Drafting2
Property tax appeals that actually work67Housing
Earnings season without the noise68Markets
Scheduled1
Required withdrawals: what changes at seventy-three66Retirement
Sent26
What the yield curve is actually telling small investors40Markets
Four deductions freelancers forget until April41Taxes
How much is enough: three ways to find your number42Retirement
Renting versus buying when rates stop falling43Housing
Cash flow forecasting for a shop with seasonal sales44Small business
21 moreTables
Issues
32 sample rows · 11 columnsEvery weekly issue from first idea to send, with who it reached, how many opened it and what the sponsors paid.
| Issue | Number | Topic | Status | Goes out | Sent to | Opens |
|---|---|---|---|---|---|---|
| Savings buckets for irregular income | 71 | Banking and rates | Idea | Nov 16, 2026 | — | — |
| Year-end tax moves for side income | 70 | Taxes | Idea | Nov 9, 2026 | — | — |
| Equipment leases versus loans | 69 | Small business | Idea | Nov 2, 2026 | — | — |
| Earnings season without the noise | 68 | Markets | Drafting | Oct 26, 2026 | — | — |
| Property tax appeals that actually work | 67 | Housing | Drafting | Oct 19, 2026 | — | — |
| Required withdrawals: what changes at seventy-three | 66 | Retirement | Scheduled | Oct 12, 2026 | — | — |
| Charitable giving strategies before year end | 65 | Taxes | Sent | Sep 28, 2026 | 13,925 | 7,032 |
| Bond funds when prices fall: what to expect | 64 | Markets | Sent | Sep 21, 2026 | 13,840 | 5,993 |
| How to read a rate announcement | 63 | Banking and rates | Sent | Sep 14, 2026 | 13,755 | 5,928 |
| Hiring your first part-time employee | 62 | Small business | Sent | Sep 7, 2026 | 13,670 | 5,236 |
| The hidden cost of an adjustable-rate loan | 61 | Housing | Sent | Aug 31, 2026 | 13,585 | 5,991 |
| Rolling an old 401(k) without a tax bill | 60 | Retirement | Sent | Aug 24, 2026 | 13,500 | 6,534 |
20 more rows
Sponsors
8 sample rows · 7 columnsThe companies that buy a slot in the letter, who talks to them and what a top slot costs.
| Sponsor | Category | Contact | Contact email | Top slot rate | Placements |
|---|---|---|---|---|---|
| Brightmere Credit Union | Savings and credit | Tobias Marchetti-Cho | tobias.marchetti@brightmerecu.org | $800 | Brightmere, top slot, No. 45, Brightmere, top slot, No. 53, Brightmere, top slot, No. 61 |
| Fenmoor Wealth Tools | Investing tools | Casimir Eberhardt-Lim | casimir.eberhardt@fenmoorwealth.com | $1,100 | Fenmoor, top slot, No. 43, Fenmoor, top slot, No. 51, Fenmoor, top slot, No. 59, Fenmoor, mid slot, No. 64 |
| Greywell Savings Co-op | Savings and credit | Anselm Duquesne-Okoro | anselm.duquesne@greywellsavings.org | $950 | Greywell, top slot, No. 41, Greywell, top slot, No. 49, Greywell, top slot, No. 57, Greywell, top slot, No. 65 |
| Ironbark Retirement Planners | Retirement planning | Philippa Kettlewell-Amadi | philippa.kettlewell@ironbarkretirement.com | $1,400 | Ironbark, top slot, No. 42, Ironbark, top slot, No. 50, Ironbark, top slot, No. 58, Ironbark, top slot, No. 66 |
| Pennywhistle Ledger | Bookkeeping software | Imogen Fairbairn-Sato | imogen.fairbairn@pennywhistleledger.com | $1,200 | Pennywhistle, top slot, No. 40, Pennywhistle, mid slot, No. 45, Pennywhistle, top slot, No. 48, Pennywhistle, mid slot, No. 53, Pennywhistle, top slot, No. 56, Pennywhistle, mid slot, No. 61, Pennywhistle, top slot, No. 64, Pennywhistle, top slot, No. 68 |
| Quillfeather Payroll | Payroll services | Rosalind Achebe-Halloran | rosalind.achebe@quillfeatherpayroll.com | $1,350 | Quillfeather, mid slot, No. 41, Quillfeather, top slot, No. 44, Quillfeather, mid slot, No. 49, Quillfeather, top slot, No. 52, Quillfeather, mid slot, No. 57, Quillfeather, top slot, No. 60, Quillfeather, mid slot, No. 65 |
| Stonecrest Estate Law | Estate planning | Marguerite Oyelowo-Brandt | marguerite.oyelowo@stonecrestestatelaw.com | $1,000 | Stonecrest, top slot, No. 46, Stonecrest, top slot, No. 54, Stonecrest, top slot, No. 62, Stonecrest, top slot, No. 67 |
| Tallowmere Tax Prep | Tax preparation | Evander Kowalczyk-Sims | evander.kowalczyk@tallowmeretaxprep.com | $1,250 | Tallowmere, top slot, No. 47, Tallowmere, top slot, No. 55, Tallowmere, top slot, No. 63 |
Sponsor placements
37 sample rows · 8 columnsOne sponsor's slot in one issue, from booked through paid.
| Placement | Issue | Sponsor | Slot | Price | Status | Invoiced on |
|---|---|---|---|---|---|---|
| Ironbark, top slot, No. 42 | How much is enough: three ways to find your number | Ironbark Retirement Planners | Top slot | $1,400 | Paid | Apr 23, 2026 |
| Ironbark, top slot, No. 50 | Paying yourself from an S corporation | Ironbark Retirement Planners | Top slot | $1,400 | Paid | Jun 18, 2026 |
| Ironbark, top slot, No. 58 | Rebalancing once a year versus every quarter | Ironbark Retirement Planners | Top slot | $1,400 | Paid | Aug 13, 2026 |
| Ironbark, top slot, No. 66 | Required withdrawals: what changes at seventy-three | Ironbark Retirement Planners | Top slot | $1,400 | Booked | — |
| Quillfeather, top slot, No. 44 | Cash flow forecasting for a shop with seasonal sales | Quillfeather Payroll | Top slot | $1,350 | Paid | May 7, 2026 |
| Quillfeather, top slot, No. 52 | Why dividend stocks lag when rates jump | Quillfeather Payroll | Top slot | $1,350 | Paid | Jul 2, 2026 |
| Quillfeather, top slot, No. 60 | Rolling an old 401(k) without a tax bill | Quillfeather Payroll | Top slot | $1,350 | Paid | Aug 27, 2026 |
| Tallowmere, top slot, No. 47 | Estimated payments without the guesswork | Tallowmere Tax Prep | Top slot | $1,250 | Paid | May 28, 2026 |
| Tallowmere, top slot, No. 55 | What closing costs really include | Tallowmere Tax Prep | Top slot | $1,250 | Paid | Jul 23, 2026 |
| Tallowmere, top slot, No. 63 | How to read a rate announcement | Tallowmere Tax Prep | Top slot | $1,250 | Invoiced | Sep 17, 2026 |
| Pennywhistle, top slot, No. 40 | What the yield curve is actually telling small investors | Pennywhistle Ledger | Top slot | $1,200 | Paid | Apr 9, 2026 |
| Pennywhistle, top slot, No. 48 | The catch-up contribution rules you can use at fifty | Pennywhistle Ledger | Top slot | $1,200 | Paid | Jun 4, 2026 |
25 more rows
Forms and booking
Sponsor inquiry
FormSponsor inquiryThe page on the website where a company asks to sponsor the letter.
What is your company called? *
Which of these describes what you sell?Bookkeeping softwareSavings and creditRetirement planningInvesting toolsPayroll servicesEstate planningTax preparation
Who should Rebecca write to?
Where should we send the sponsorship prices?
Ask for the rate cardDashboards
Letter health
IssuesAverage open rate44.6
Open rate by topic
- Markets42.1
- Taxes50.7
- Retirement48.4
- Housing44.1
- Small business39.2
- Banking and rates42.2
Issues by status
- Sent26
- Scheduled1
- Drafting2
- Idea3
Issues by topic
- Markets6
- Taxes6
- Retirement5
- Housing5
- Small business5
- Banking and rates5
Also included
- Open rate by topic and monthDrill-down
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