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Newsletter Growth OS

The Small Ledger · Newsletter publishing · Duluth, MN

Annika Strand writes a weekly newsletter and uses this to see which issue is next, which sponsor slots are sold and whether subscribers and open rates are growing.

Media and creatorsContentLinked tables4 tables · 9 views · 1 form · 1 agent
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Slot board

Sponsors
Open2
Field Notes Co.Footer$300
Linden Street MutualMid$450
Booked2
Maple & Mill BankHeader$900
Harbour BooksMid$450
Paid0

Tables

Sponsors

4 sample rows · 7 columns

Brands that buy a slot in the issue.

BrandSlotRateStatusContactIssues
Maple & Mill BankHeader$900Bookedads@mapleandmill.netWhy the hardware store survived, Farmers market math
Harbour BooksMid$450Bookedads@harbourbooks.netFour-day weeks on Main Street, What a rural broadband grant really buys
Field Notes Co.Footer$300Openads@fieldnotesco.net
Linden Street MutualMid$450Openads@lindenmutual.netCo-ops, explained

Issues

8 sample rows · 9 columns

Each weekly issue from idea to sent.

TitleIssue numberStatusSend onOpen rate (%)Click rate (%)Subject line
Why the hardware store survived31SentSep 20, 202654.16.2Why the hardware store survived
Four-day weeks on Main Street32SentSep 27, 202655.37Four-day weeks on Main Street
The bakery lease problem33SentOct 4, 202652.85.4The bakery lease problem
Farmers market math34SentOct 11, 202656.76.6Farmers market math
What a rural broadband grant really buys35ScheduledOct 18, 202600What a rural broadband grant really buys
Co-ops, explained36DraftOct 25, 202600Co-ops, explained
Interview: a third-generation tailor37OutlineNov 1, 202600Interview: a third-generation tailor
Reader mailbag38IdeaNov 8, 202600Reader mailbag

Ideas

10 sample rows · 4 columns

Story ideas waiting for an issue.

IdeaTopicStatusSource link
Why local radio ads still workMarketingOpenhttps://notes.thesmallledger.net/100
Gift card float, explainedRetailOpenhttps://notes.thesmallledger.net/101
Shop-local campaigns that backfiredMarketingUsedhttps://notes.thesmallledger.net/102
What happens to a main street after a plant closesJobsOpenhttps://notes.thesmallledger.net/103
Seasonal hiring trendsJobsOpenhttps://notes.thesmallledger.net/104
Cooperative grocery startupsRetailOpenhttps://notes.thesmallledger.net/105
Tax lessons from a pop-up marketFinanceUsedhttps://notes.thesmallledger.net/106
The rise of the four-person restaurantRetailOpenhttps://notes.thesmallledger.net/107
Small business insurance mistakesFinanceOpenhttps://notes.thesmallledger.net/108
A day inside a county permit officePolicyOpenhttps://notes.thesmallledger.net/109

Growth log

8 sample rows · 5 columns

Weekly subscriber counts.

WeekWeek ofSubscribersNet newNote
Spring pushAug 24, 20269,200130Spring referral push
BaselineAug 31, 20269,380158—
Podcast mentionSep 7, 20269,560126Podcast mention
Holiday dipSep 14, 20269,740154—
Cross-promo with a paperSep 21, 20269,920182Cross-promo with a regional paper
Steady climbSep 28, 202610,100150—
Slow patchOct 5, 202610,280178Quiet week
Record growthOct 12, 202610,460206Best week yet

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