Brand Assets Hub
Brand managers, agencies and in-house design teams
Brand and design teams: a gallery of logos and photos with brand rules and approvals.
Use this templateBrand Assets Hub
One home for logos, photos, templates and the rules for using them. Mark an asset Approved before anyone uses it.
Colors
Deep green, the primary color
Sunny yellow, for the kids brand
Burnt orange, for events
Type
Display headings use a serif
Body text uses a clean sans at a comfortable size.
Never stretch or outline the logo type.
Brand guidelines
Logo usage
Color and type
Asset request process
Assets
| Asset | Brand | Type | Formats | Version | Approved | Owner |
|---|---|---|---|---|---|---|
| Brand guidelines | Oak Whistle | 5.0 | Yes | Solveig Hartmann | ||
| Event highlights reel | Oak Whistle Events | 1.0 | No | Pieter van Doorn | ||
| Event logo, burnt orange | Oak Whistle Events | 2.1 | Yes | Dario Quintero | ||
| Icon set, line style | Oak Whistle | 2.0 | Yes | Amira Haddad | ||
| Kids logo, playful | Whistle Kids | 1.4 | Yes | Amira Haddad | ||
| Kids workshop photos | Whistle Kids | 1.0 | No | Amira Haddad | ||
| Name badge template | Oak Whistle Events | 1.3 | Yes | Amira Haddad | ||
| Primary logo, full color | Oak Whistle | 4.2 | Yes | Dario Quintero |
Brands
| Brand | Tagline | Primary color | Typeface |
|---|---|---|---|
| Oak Whistle | Design that holds up | Deep green, #1F4D3A | Serif display with a clean sans |
| Oak Whistle Events | Rooms worth remembering | Burnt orange, #C4501B | Condensed sans |
| Whistle Kids | Learn by making | Sunny yellow, #F2B705 | Rounded sans |
Request an asset
Add a row to the assets table with the type and your name, and set Approved to unchecked. The brand manager picks it up within two working days.
Voice
Plain, warm and direct
Short sentences, active verbs
Say what we do before we say how well
Do
Use real project photos
Keep generous white space
Do not
Add shadows or outlines to the logo
Use colors outside the palette
Using the logo well
Use the full-colour logo on light backgrounds and the white logo on dark photos or brand colours.
Never stretch, rotate, recolour or add effects. If it does not fit, use the compact mark.
Keep the minimum size: wide logo 120 pixels or 30 millimetres across; compact mark 24 pixels.
Co-brand with equal height and a clear gap between the two logos.
If someone asks for a version that does not exist, add a request to the Asset request process instead of editing the file.
Keep clear space around the logo equal to the height of the letter O.
Putting colour and type to work
Use the primary colour for large areas such as headers and buttons. Accents are for small highlights.
Check contrast: body text needs at least a 4.5 to 1 ratio against its background.
Set headings in the brand heading font and everything else in the body font. Never mix in a third family.
When you add a new colour to a design, add it here first.
| Brand | Tagline | Primary color | Typeface |
|---|---|---|---|
| Oak Whistle | Design that holds up | Deep green, #1F4D3A | Serif display with a clean sans |
| Oak Whistle Events | Rooms worth remembering | Burnt orange, #C4501B | Condensed sans |
| Whistle Kids | Learn by making | Sunny yellow, #F2B705 | Rounded sans |
Use the primary color for large areas and the accent colors for small highlights only.
Add a new row in the assets table with the type.
Write what the asset is for in the usage notes.
The owner makes it and sets the version.
The brand manager reviews and checks Approved.
What's inside
3 tables · 8 views · 1 form · 1 row action · 1 agent5 pages
- Brand Assets Hub
- Brand guidelines
- Logo usage
- Color and type
- Asset request process
2 tables
- Brands1 view · 3 sample rows
- Assets6 views · 12 sample rows
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