Marketing Campaign Hub
Marketing leads and campaign managers
Campaign managers: track each campaign's content, budget and results in one place.
Use this templateMarketing Campaign Hub
Every campaign gets one row. Content and numbers link to it so spend and results add up on their own.
Dashboard
Launch checklist
Wrap-up review
Campaigns
Open any campaign to find a brief (goal, audience, message, channels, budget) already inside it.
| Campaign | Status | Start | End | Owner | Goal | Channels |
|---|---|---|---|---|---|---|
| Autumn open house | Active | Sep 29, 2026 | Nov 13, 2026 | Rahim Siddiqui | Fill 120 seats at the open house | |
| Product launch: Harbor Pro | Planning | Oct 29, 2026 | Dec 18, 2026 | Odette Marchetti | 500 trial sign-ups in launch month | |
| Customer stories series | Active | Sep 4, 2026 | Nov 18, 2026 | Greta Lindholm | Publish six customer stories | |
| Spring referral drive | Wrapped up | Jun 21, 2026 | Aug 20, 2026 | Rahim Siddiqui | 90 referred accounts | |
| Webinar season | Archived | Apr 2, 2026 | Jun 1, 2026 | Rahim Siddiqui | Average 150 live attendees |
Upcoming content
| Title | Campaign | Stage | Format | Due | Publish date | Went live on |
|---|---|---|---|---|---|---|
| Referral landing page | Spring referral drive | Live | Jun 26, 2026 | Jul 1, 2026 | Jul 1, 2026 | |
| Referral program email | Spring referral drive | Live | Jul 1, 2026 | Jul 6, 2026 | Jul 6, 2026 | |
| Customer story: Pelham Bakery | Customer stories series | Live | Sep 9, 2026 | Sep 14, 2026 | Sep 14, 2026 | |
| Customer story: Quarry Street Dental | Customer stories series | Live | Sep 27, 2026 | Oct 1, 2026 | Oct 1, 2026 | |
| Open house registration page | Autumn open house | Live | Sep 28, 2026 | Sep 30, 2026 | Sep 30, 2026 | |
| Open house invitation email | Autumn open house | Live | Oct 1, 2026 | Oct 3, 2026 | Oct 3, 2026 | |
| Open house save-the-date post | Autumn open house | Live | Oct 2, 2026 | Oct 4, 2026 | Oct 4, 2026 | |
| Harbor Pro announcement post | Product launch: Harbor Pro | Drafting | Oct 10, 2026 | Nov 4, 2026 | — |
Results
| Metric | Campaign | Category | Date recorded | Actual | Target |
|---|---|---|---|---|---|
| Webinar attendance | Webinar season | May 31, 2026 | 138 | 150 | |
| Demo requests | Webinar season | May 31, 2026 | 44 | 40 | |
| Referred accounts | Spring referral drive | Aug 18, 2026 | 96 | 90 | |
| Referral emails sent | Spring referral drive | Aug 18, 2026 | 8,400 | 8,000 | |
| Story page views | Customer stories series | Oct 14, 2026 | 5,400 | 6,000 | |
| Newsletter sign-ups from stories | Customer stories series | Oct 14, 2026 | 212 | 300 | |
| Registrations | Autumn open house | Oct 16, 2026 | 74 | 120 | |
| Email opens | Autumn open house | Oct 16, 2026 | 3,100 | 4,000 |
Publishing schedule
| Title | Campaign | Stage | Format | Due | Publish date | Went live on |
|---|---|---|---|---|---|---|
| Open house invitation email | Autumn open house | Live | Oct 1, 2026 | Oct 3, 2026 | Oct 3, 2026 | |
| Open house save-the-date post | Autumn open house | Live | Oct 2, 2026 | Oct 4, 2026 | Oct 4, 2026 | |
| Open house registration page | Autumn open house | Live | Sep 28, 2026 | Sep 30, 2026 | Sep 30, 2026 | |
| Open house reminder email | Autumn open house | Scheduled | Oct 19, 2026 | Oct 30, 2026 | — | |
| Open house paid social ad set | Autumn open house | In review | Oct 15, 2026 | Oct 24, 2026 | — | |
| Harbor Pro announcement post | Product launch: Harbor Pro | Drafting | Oct 10, 2026 | Nov 4, 2026 | — | |
| Harbor Pro teaser video | Product launch: Harbor Pro | Idea | Oct 22, 2026 | Nov 18, 2026 | — | |
| Harbor Pro launch email | Product launch: Harbor Pro | Idea | Oct 21, 2026 | Nov 19, 2026 | — |
KPIs
| Metric | Campaign | Category | Date recorded | Actual | Target |
|---|---|---|---|---|---|
| Webinar attendance | Webinar season | May 31, 2026 | 138 | 150 | |
| Demo requests | Webinar season | May 31, 2026 | 44 | 40 | |
| Referred accounts | Spring referral drive | Aug 18, 2026 | 96 | 90 | |
| Referral emails sent | Spring referral drive | Aug 18, 2026 | 8,400 | 8,000 | |
| Story page views | Customer stories series | Oct 14, 2026 | 5,400 | 6,000 | |
| Newsletter sign-ups from stories | Customer stories series | Oct 14, 2026 | 212 | 300 | |
| Registrations | Autumn open house | Oct 16, 2026 | 74 | 120 | |
| Email opens | Autumn open house | Oct 16, 2026 | 3,100 | 4,000 |
Archive
Campaigns marked Archived stay in the table above; filter the board by status to see them.
| Campaign | Status | Start | End | Owner | Goal | Channels |
|---|---|---|---|---|---|---|
| Webinar season | Archived | Apr 2, 2026 | Jun 1, 2026 | Rahim Siddiqui | Average 150 live attendees | |
| Spring referral drive | Wrapped up | Jun 21, 2026 | Aug 20, 2026 | Rahim Siddiqui | 90 referred accounts | |
| Customer stories series | Active | Sep 4, 2026 | Nov 18, 2026 | Greta Lindholm | Publish six customer stories | |
| Autumn open house | Active | Sep 29, 2026 | Nov 13, 2026 | Rahim Siddiqui | Fill 120 seats at the open house | |
| Product launch: Harbor Pro | Planning | Oct 29, 2026 | Dec 18, 2026 | Odette Marchetti | 500 trial sign-ups in launch month |
| Title | Campaign | Stage | Format | Due | Publish date | Went live on |
|---|---|---|---|---|---|---|
| Open house invitation email | Autumn open house | Live | Oct 1, 2026 | Oct 3, 2026 | Oct 3, 2026 | |
| Open house save-the-date post | Autumn open house | Live | Oct 2, 2026 | Oct 4, 2026 | Oct 4, 2026 | |
| Open house registration page | Autumn open house | Live | Sep 28, 2026 | Sep 30, 2026 | Sep 30, 2026 | |
| Open house reminder email | Autumn open house | Scheduled | Oct 19, 2026 | Oct 30, 2026 | — | |
| Open house paid social ad set | Autumn open house | In review | Oct 15, 2026 | Oct 24, 2026 | — | |
| Harbor Pro announcement post | Product launch: Harbor Pro | Drafting | Oct 10, 2026 | Nov 4, 2026 | — | |
| Harbor Pro teaser video | Product launch: Harbor Pro | Idea | Oct 22, 2026 | Nov 18, 2026 | — | |
| Harbor Pro launch email | Product launch: Harbor Pro | Idea | Oct 21, 2026 | Nov 19, 2026 | — |
| Title | Campaign | Stage | Format | Due | Publish date | Went live on |
|---|---|---|---|---|---|---|
| Open house invitation email | Autumn open house | Live | Oct 1, 2026 | Oct 3, 2026 | Oct 3, 2026 | |
| Open house save-the-date post | Autumn open house | Live | Oct 2, 2026 | Oct 4, 2026 | Oct 4, 2026 | |
| Open house registration page | Autumn open house | Live | Sep 28, 2026 | Sep 30, 2026 | Sep 30, 2026 | |
| Open house reminder email | Autumn open house | Scheduled | Oct 19, 2026 | Oct 30, 2026 | — | |
| Open house paid social ad set | Autumn open house | In review | Oct 15, 2026 | Oct 24, 2026 | — | |
| Harbor Pro announcement post | Product launch: Harbor Pro | Drafting | Oct 10, 2026 | Nov 4, 2026 | — | |
| Harbor Pro teaser video | Product launch: Harbor Pro | Idea | Oct 22, 2026 | Nov 18, 2026 | — | |
| Harbor Pro launch email | Product launch: Harbor Pro | Idea | Oct 21, 2026 | Nov 19, 2026 | — |
Budget remaining and Budget used come from each campaign’s Budget and the cost of content that has gone live, so they stay right as you log work.
Campaign budgets
| Campaign | Status | Start | End | Owner | Goal | Channels |
|---|---|---|---|---|---|---|
| Webinar season | Archived | Apr 2, 2026 | Jun 1, 2026 | Rahim Siddiqui | Average 150 live attendees | |
| Spring referral drive | Wrapped up | Jun 21, 2026 | Aug 20, 2026 | Rahim Siddiqui | 90 referred accounts | |
| Customer stories series | Active | Sep 4, 2026 | Nov 18, 2026 | Greta Lindholm | Publish six customer stories | |
| Autumn open house | Active | Sep 29, 2026 | Nov 13, 2026 | Rahim Siddiqui | Fill 120 seats at the open house | |
| Product launch: Harbor Pro | Planning | Oct 29, 2026 | Dec 18, 2026 | Odette Marchetti | 500 trial sign-ups in launch month |
KPIs below target
| Metric | Campaign | Category | Date recorded | Actual | Target |
|---|---|---|---|---|---|
| Webinar attendance | Webinar season | May 31, 2026 | 138 | 150 | |
| Demo requests | Webinar season | May 31, 2026 | 44 | 40 | |
| Referred accounts | Spring referral drive | Aug 18, 2026 | 96 | 90 | |
| Referral emails sent | Spring referral drive | Aug 18, 2026 | 8,400 | 8,000 | |
| Story page views | Customer stories series | Oct 14, 2026 | 5,400 | 6,000 | |
| Newsletter sign-ups from stories | Customer stories series | Oct 14, 2026 | 212 | 300 | |
| Registrations | Autumn open house | Oct 16, 2026 | 74 | 120 | |
| Email opens | Autumn open house | Oct 16, 2026 | 3,100 | 4,000 |
Goal and budget agreed
Every piece has an owner and a publish date
Tracking links tested
Landing page reviewed on a phone
Sales team briefed
KPIs created with targets
Within a week of a campaign ending, fill in each section.
What worked
Top result and why
What did not
Biggest miss and why
Numbers
| Metric | Campaign | Category | Date recorded | Actual | Target |
|---|---|---|---|---|---|
| Webinar attendance | Webinar season | May 31, 2026 | 138 | 150 | |
| Demo requests | Webinar season | May 31, 2026 | 44 | 40 | |
| Referred accounts | Spring referral drive | Aug 18, 2026 | 96 | 90 | |
| Referral emails sent | Spring referral drive | Aug 18, 2026 | 8,400 | 8,000 | |
| Story page views | Customer stories series | Oct 14, 2026 | 5,400 | 6,000 | |
| Newsletter sign-ups from stories | Customer stories series | Oct 14, 2026 | 212 | 300 | |
| Registrations | Autumn open house | Oct 16, 2026 | 74 | 120 | |
| Email opens | Autumn open house | Oct 16, 2026 | 3,100 | 4,000 |
Next time
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What's inside
4 tables · 14 views · 1 form · 1 row action · 1 agent4 pages
- Marketing Campaign Hub
- Dashboard
- Launch checklist
- Wrap-up review
3 tables
- Campaigns4 views · 5 sample rows
- Content7 views · 14 sample rows
- KPIs2 views · 9 sample rows
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