Marketing OS
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Good morning
This week: publish the trail season posts, finish the loyalty relaunch emails and review the gift guide plan.
Social
SEO
Newsletter
Assets
This week
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 29, 2026 | Oct 3, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 5, 2026 | Oct 7, 2026 | Ephraim Tolliver | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 12, 2026 | Oct 19, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 8, 2026 | Oct 15, 2026 | Nadia Brzezinski | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 3, 2026 | Oct 10, 2026 | Nadia Brzezinski | |
| Gift guide landing page | Gift guide | Idea | — | Oct 22, 2026 | Ephraim Tolliver | |
| Gift guide teaser | Gift guide | Idea | — | Oct 21, 2026 | Nadia Brzezinski | |
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 19, 2026 | Sep 23, 2026 | Marguerite Salazar |
Active campaigns
| Campaign | Status | Start | End | Owner | Goal | Budget |
|---|---|---|---|---|---|---|
| Trail season kickoff | Active | Oct 4, 2026 | Nov 18, 2026 | Marguerite Salazar | Fill 200 guided hike spots | $14,000 |
| Gift guide | Planning | Nov 8, 2026 | Dec 28, 2026 | Ephraim Tolliver | Double gift card sales | $9,000 |
| Loyalty program relaunch | Active | Sep 9, 2026 | Nov 3, 2026 | Marguerite Salazar | Reach 1,500 members | $11,000 |
Content calendar
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 29, 2026 | Oct 3, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 5, 2026 | Oct 7, 2026 | Ephraim Tolliver | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 12, 2026 | Oct 19, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 8, 2026 | Oct 15, 2026 | Nadia Brzezinski | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 3, 2026 | Oct 10, 2026 | Nadia Brzezinski | |
| Gift guide landing page | Gift guide | Idea | — | Oct 22, 2026 | Ephraim Tolliver | |
| Gift guide teaser | Gift guide | Idea | — | Oct 21, 2026 | Nadia Brzezinski | |
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 19, 2026 | Sep 23, 2026 | Marguerite Salazar |
Results
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 19, 2026 | Sep 23, 2026 | Marguerite Salazar | |
| Member perks explainer | Loyalty program relaunch | Published | Sep 27, 2026 | Oct 1, 2026 | Ephraim Tolliver | |
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 29, 2026 | Oct 3, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 5, 2026 | Oct 7, 2026 | Ephraim Tolliver | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 3, 2026 | Oct 10, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 8, 2026 | Oct 15, 2026 | Nadia Brzezinski | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 12, 2026 | Oct 19, 2026 | Nadia Brzezinski | |
| Gift guide teaser | Gift guide | Idea | — | Oct 21, 2026 | Nadia Brzezinski |
| Campaign | Status | Start | End | Owner | Goal | Budget |
|---|---|---|---|---|---|---|
| Loyalty program relaunch | Active | Sep 9, 2026 | Nov 3, 2026 | Marguerite Salazar | Reach 1,500 members | $11,000 |
| Trail season kickoff | Active | Oct 4, 2026 | Nov 18, 2026 | Marguerite Salazar | Fill 200 guided hike spots | $14,000 |
| Gift guide | Planning | Nov 8, 2026 | Dec 28, 2026 | Ephraim Tolliver | Double gift card sales | $9,000 |
| Name | Source | Status | Campaign | Next follow-up | Created | |
|---|---|---|---|---|---|---|
| Annika Rosenthal | annika@rosenthalfamily.net | Booked | Trail season kickoff | Oct 10, 2026 | — | |
| Declan Obuya | declan@obuyaconsulting.net | Contacted | Trail season kickoff | Oct 15, 2026 | — | |
| Willa Strathmore | willa@strathmorehome.net | New | Trail season kickoff | Oct 19, 2026 | — | |
| Hector Villareal | hector@villarealgroup.net | Contacted | Loyalty program relaunch | Oct 21, 2026 | — | |
| Philomena Okoro | philomena@okoroarts.net | New | Loyalty program relaunch | Oct 22, 2026 | — | |
| Bastian Linde | bastian@lindeoutdoor.net | Not now | Trail season kickoff | — | — |
Leads
| Name | Source | Status | Campaign | Next follow-up | Created | |
|---|---|---|---|---|---|---|
| Willa Strathmore | willa@strathmorehome.net | New | Trail season kickoff | Oct 19, 2026 | — | |
| Declan Obuya | declan@obuyaconsulting.net | Contacted | Trail season kickoff | Oct 15, 2026 | — | |
| Annika Rosenthal | annika@rosenthalfamily.net | Booked | Trail season kickoff | Oct 10, 2026 | — | |
| Hector Villareal | hector@villarealgroup.net | Contacted | Loyalty program relaunch | Oct 21, 2026 | — | |
| Philomena Okoro | philomena@okoroarts.net | New | Loyalty program relaunch | Oct 22, 2026 | — | |
| Bastian Linde | bastian@lindeoutdoor.net | Not now | Trail season kickoff | — | — |
Everything headed for social channels.
Social rhythm
Three posts a week on the channel that earns the most; one on each of the others.
Reuse one idea in each format: a short video, a carousel and a story.
Reply to every comment within a day. It is the cheapest growth there is.
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 19, 2026 | Sep 23, 2026 | Marguerite Salazar | |
| Member perks explainer | Loyalty program relaunch | Published | Sep 27, 2026 | Oct 1, 2026 | Ephraim Tolliver | |
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 29, 2026 | Oct 3, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 5, 2026 | Oct 7, 2026 | Ephraim Tolliver | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 3, 2026 | Oct 10, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 8, 2026 | Oct 15, 2026 | Nadia Brzezinski | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 12, 2026 | Oct 19, 2026 | Nadia Brzezinski | |
| Gift guide teaser | Gift guide | Idea | — | Oct 21, 2026 | Nadia Brzezinski |
Phrases to rank for and the pages that target them.
| Keyword | Monthly searches | Difficulty (0-100) | Status | Current rank | Content |
|---|---|---|---|---|---|
| best time to hike high desert | 1,500 | 22 | Target | — | — |
| day hikes near santa fe | 3,600 | 30 | Published | 4 | Ten day hikes within an hour of town |
| gift ideas for hikers | 6,400 | 50 | Target | — | Gift guide landing page |
| guided hiking tour new mexico | 1,900 | 38 | Target | — | — |
| hiking guide jobs | 800 | 12 | Tracking | 6 | — |
| loyalty program for outdoor shops | 900 | 15 | Tracking | 2 | Member perks explainer |
| trail etiquette rules | 2,700 | 19 | Writing | — | Trail etiquette short |
| trail packing list | 5,200 | 24 | Published | 8 | Packing list carousel |
How the SEO list works
Add a phrase people search for, with its monthly searches and difficulty.
Write one page that targets it and link the page to the phrase.
Check the rank once a month and note the change.
Start with phrases that have real searches and low difficulty; they pay back fastest.
Check ranks on the first Monday of each month.
Email and newsletter issues, with the same status flow as the rest of marketing.
Newsletter rhythm
Send on the same day and time every week; readers build the habit before you do.
One idea per issue. A single clear call to action beats five links.
Check opens and clicks the day after, and write down one thing to change.
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Loyalty relaunch announcement | Loyalty program relaunch | Published | Sep 19, 2026 | Sep 23, 2026 | Marguerite Salazar | |
| Member perks explainer | Loyalty program relaunch | Published | Sep 27, 2026 | Oct 1, 2026 | Ephraim Tolliver | |
| Ten day hikes within an hour of town | Trail season kickoff | Published | Sep 29, 2026 | Oct 3, 2026 | Ephraim Tolliver | |
| Trail season announcement email | Trail season kickoff | Published | Oct 5, 2026 | Oct 7, 2026 | Ephraim Tolliver | |
| Trail etiquette short | Trail season kickoff | Editing | Oct 3, 2026 | Oct 10, 2026 | Nadia Brzezinski | |
| Guide spotlight: Reyes | Trail season kickoff | Drafting | Oct 8, 2026 | Oct 15, 2026 | Nadia Brzezinski | |
| Packing list carousel | Trail season kickoff | Scheduled | Oct 12, 2026 | Oct 19, 2026 | Nadia Brzezinski | |
| Gift guide teaser | Gift guide | Idea | — | Oct 21, 2026 | Nadia Brzezinski |
Approved logos, photos and templates.
Using the asset library
Only approved assets go into published work.
Name files by what they show, not by date, so search finds them.
Tick Approved when the brand owner signs off, and update the date when you replace a file.
| Asset | Type | Used in | Approved | Updated |
|---|---|---|---|---|
| Brand guidelines | — | Yes | Jul 31, 2026 | |
| Gift guide cover | Gift guide landing page | No | Oct 17, 2026 | |
| Guide portraits | Guide spotlight: Reyes | Yes | Aug 20, 2026 | |
| Loyalty card artwork | Member perks explainer | Yes | Sep 4, 2026 | |
| Packing list graphic | Packing list carousel | Yes | Oct 5, 2026 | |
| Sagebrush logo, full color | — | Yes | Jul 11, 2026 | |
| Trail etiquette clip | Trail etiquette short | No | Oct 18, 2026 | |
| Trailhead hero photo | Ten day hikes within an hour of town | Yes | Sep 19, 2026 |
Content due this week is on track
Each active campaign has a status note
Leads from the past week have a follow-up
One keyword moves from Target to Writing
Unapproved assets are cleared
What's inside
6 tables · 15 views · 1 form · 1 row action · 1 agent6 pages
- Marketing OS
- Social
- SEO
- Newsletter
- Assets
- Weekly marketing review
5 tables
- Campaigns2 views · 3 sample rows
- Content6 views · 12 sample rows
- Keywords1 view · 8 sample rows
- Assets1 view · 8 sample rows
- Leads4 views · 6 sample rows
Related workspaces
- Brand Assets HubBrand and design teams: a gallery of logos and photos with brand rules and approvals.
- Competitor AnalysisProduct and marketing teams: profile rivals, compare features and track pricing.
- Content CalendarContent teams: plan blog posts, emails and videos across channels on one calendar.
- Creator Content PlannerSolo creators: script and schedule videos, podcasts, posts and emails in one plan.
- Creator StudioYouTube creators: take video ideas to publish day with sponsors, results and gear.
- Marketing Campaign HubCampaign managers: track each campaign's content, budget and results in one place.