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Creator Content Planner

Fernhollow Plant Co. · Content planning · Minneapolis, MN

Dagny Reyes runs content for a plant shop and uses this to see what is publishing on which channel, what is stuck in review and which campaign each piece belongs to.

Any businessContentLinked tables3 tables · 7 views · 1 form · 1 agent
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Campaign board

Campaigns
Planning1
Low-light plants guideGrow the newsletter by 600 subscribersOct 27, 2026
Running1
Spring repotting seasonDrive 400 soil and pot bundle salesOct 3, 2026
Wrapped1
Winter care seriesCut winter returns by a quarterJul 19, 2026

Tables

Campaigns

3 sample rows · 8 columns

Groups of content that push one goal.

CampaignStatusGoalStartsEndsPieces
Spring repotting seasonRunningDrive 400 soil and pot bundle salesOct 3, 2026Nov 16, 2026Why your pothos is dropping leaves, Repotting a root-bound monstera, Three soil mixes compared, Fern of the week: bird's nest, Unboxing a rare plant shipment, Pot size cheat sheet, Spring repotting checklist
Low-light plants guidePlanningGrow the newsletter by 600 subscribersOct 27, 2026Dec 6, 2026Best plants for north-facing windows, Low-light myths, busted, Low-light plants buyer's guide, Studio tour: where the cuttings grow
Winter care seriesWrappedCut winter returns by a quarterJul 19, 2026Sep 7, 2026How we pack plants for winter shipping, Frost-proofing your balcony plants, Winter watering schedule

Content

14 sample rows · 10 columns

Every post, video and email with its channel, status and publish day.

TitleChannelFormatStatusPublish onPillarPriority
Why your pothos is dropping leavesYouTubeVideoPublishedOct 8, 2026Plant careHigh
Repotting a root-bound monsteraYouTubeVideoPublishedOct 14, 2026How-toHigh
Three soil mixes comparedInstagramCarouselScheduledOct 18, 2026How-toMedium
Fern of the week: bird's nestInstagramReelReviewOct 19, 2026Plant careMedium
Unboxing a rare plant shipmentTikTokShort videoDraftingOct 21, 2026Behind the scenesLow
Pot size cheat sheetBlogArticleReviewOct 20, 2026How-toHigh
Spring repotting checklistNewsletterEmailScheduledOct 22, 2026How-toHigh
How we pack plants for winter shippingLinkedInPostDraftingOct 23, 2026Behind the scenesLow
Best plants for north-facing windowsBlogArticleDraftingOct 29, 2026Plant careHigh
Low-light myths, bustedTikTokShort videoScriptingOct 31, 2026MythsMedium
Low-light plants buyer's guideNewsletterEmailIdeaNov 2, 2026How-toHigh
Studio tour: where the cuttings growPodcastEpisodeScriptingNov 6, 2026Behind the scenesLow

2 more rows

Ideas

8 sample rows · 5 columns

A parking lot for content ideas, scored before they become pieces.

IdeaTypeSourceScore (1 to 5)Ready to promote
Plants that survive a forgetful ownerVideoCustomer question5Yes
Humidity trays: do they work?ArticleCustomer question4Yes
Month in the greenhouse timelapseVideoTeam3No
Propagation station setupPostTrend4No
Pet-safe plants roundupEmailCustomer question5Yes
Meet the packing teamPostTeam2No
Grow-light buyer's guideArticleCompetitor gap4No
Plant swap meetup recapPostTrend2No

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