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Marketing Campaign Hub

Bright Harbor Software · Marketing operations · Seattle, WA

Odette Marchetti leads marketing and uses this to see each campaign's content, spend and results in one view.

Any businessReportingLinked tables4 tables · 8 views · 1 form · 1 agent
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Board

Campaigns
Planning1
Product launch: Harbor ProOct 27, 2026Dec 16, 2026
Active2
Autumn open houseSep 27, 2026Nov 11, 2026
Customer stories seriesSep 2, 2026Nov 16, 2026
Wrapped up1
Spring referral driveJun 19, 2026Aug 18, 2026
Archived1
Webinar seasonMar 31, 2026May 30, 2026

Tables

Campaigns

5 sample rows · 14 columns

Every campaign, its goal, dates, owner and budget.

CampaignStatusStartEndOwnerGoalChannels
Webinar seasonArchivedMar 31, 2026May 30, 2026Rahim SiddiquiAverage 150 live attendeesEmailEvents
Spring referral driveWrapped upJun 19, 2026Aug 18, 2026Rahim Siddiqui90 referred accountsEmailPartners
Customer stories seriesActiveSep 2, 2026Nov 16, 2026Greta LindholmPublish six customer storiesSEOSocial
Autumn open houseActiveSep 27, 2026Nov 11, 2026Rahim SiddiquiFill 120 seats at the open houseEmailSocialEvents
Product launch: Harbor ProPlanningOct 27, 2026Dec 16, 2026Odette Marchetti500 trial sign-ups in launch monthEmailPaidPRSEO

Content

14 sample rows · 8 columns

Pieces of content made for campaigns, with their stage and cost.

TitleCampaignStageFormatDuePublish dateAuthor
Referral landing pageSpring referral driveLiveLanding pageJun 24, 2026Jun 29, 2026Yara Castellanos
Referral program emailSpring referral driveLiveEmailJun 29, 2026Jul 4, 2026Greta Lindholm
Customer story: Pelham BakeryCustomer stories seriesLiveBlog postSep 7, 2026Sep 12, 2026Greta Lindholm
Customer story: Quarry Street DentalCustomer stories seriesLiveBlog postSep 25, 2026Sep 29, 2026Greta Lindholm
Open house registration pageAutumn open houseLiveLanding pageSep 26, 2026Sep 28, 2026Yara Castellanos
Open house invitation emailAutumn open houseLiveEmailSep 29, 2026Oct 1, 2026Greta Lindholm
Open house save-the-date postAutumn open houseLiveSocial postSep 30, 2026Oct 2, 2026Yara Castellanos
Open house paid social ad setAutumn open houseIn reviewAdOct 19, 2026Oct 22, 2026Tavian Brooks
Customer story: Ravenscroft ToolsCustomer stories seriesIn reviewBlog postOct 20, 2026Oct 25, 2026Greta Lindholm
Customer story social cardsCustomer stories seriesDraftingSocial postOct 23, 2026Oct 26, 2026Yara Castellanos
Open house reminder emailAutumn open houseScheduledEmailOct 26, 2026Oct 28, 2026Greta Lindholm
Harbor Pro announcement postProduct launch: Harbor ProDraftingBlog postOct 29, 2026Nov 2, 2026Greta Lindholm

2 more rows

KPIs

9 sample rows · 7 columns

Numbers recorded for each campaign against its target.

MetricCampaignCategoryDate recordedActualTarget
Webinar attendanceWebinar seasonAwarenessMay 29, 2026138150
Demo requestsWebinar seasonLeadsMay 29, 20264440
Referred accountsSpring referral driveRevenueAug 16, 20269690
Referral emails sentSpring referral driveAwarenessAug 16, 20268,4008,000
Story page viewsCustomer stories seriesTrafficOct 12, 20265,4006,000
Newsletter sign-ups from storiesCustomer stories seriesLeadsOct 12, 2026212300
RegistrationsAutumn open houseLeadsOct 14, 202674120
Email opensAutumn open houseAwarenessOct 14, 20263,1004,000
Landing page visitsAutumn open houseTrafficOct 14, 20262,8503,000

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