Marketing OS

Sagebrush & Co. · Marketing operations · Santa Fe, NM

Marguerite Salazar leads a small marketing team and uses this as the home page for every campaign, post, keyword and lead.

Any businessReportingDashboards6 tables · 10 views · 1 form · 1 agent
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Board

Campaigns
Planning1
Gift guideNov 6, 2026Dec 26, 2026
Active2
Trail season kickoffOct 2, 2026Nov 16, 2026
Loyalty program relaunchSep 7, 2026Nov 1, 2026
Wrapped up0

Tables

Campaigns

3 sample rows · 10 columns

Campaigns that group content and assets.

CampaignStatusStartEndOwnerGoalBudget
Loyalty program relaunchActiveSep 7, 2026Nov 1, 2026Marguerite SalazarReach 1,500 members$11,000
Trail season kickoffActiveOct 2, 2026Nov 16, 2026Marguerite SalazarFill 200 guided hike spots$14,000
Gift guidePlanningNov 6, 2026Dec 26, 2026Ephraim TolliverDouble gift card sales$9,000

Content

12 sample rows · 8 columns

Every piece of content across channels.

TitleCampaignStatusChannelDuePublish dateAuthor
Loyalty relaunch announcementLoyalty program relaunchPublishedNewsletterSep 17, 2026Sep 21, 2026Marguerite Salazar
Member perks explainerLoyalty program relaunchPublishedBlogSep 25, 2026Sep 29, 2026Ephraim Tolliver
Ten day hikes within an hour of townTrail season kickoffPublishedBlogSep 27, 2026Oct 1, 2026Ephraim Tolliver
Trail season announcement emailTrail season kickoffPublishedEmailOct 3, 2026Oct 5, 2026Ephraim Tolliver
Packing list carouselTrail season kickoffScheduledInstagramOct 18, 2026Oct 20, 2026Nadia Brzezinski
Weekend deals roundup—ScheduledNewsletterOct 19, 2026Oct 21, 2026Ephraim Tolliver
Trail etiquette shortTrail season kickoffEditingTikTokOct 19, 2026Oct 22, 2026Nadia Brzezinski
Member spotlight seriesLoyalty program relaunchScheduledEmailOct 20, 2026Oct 24, 2026Ephraim Tolliver
Guide spotlight: ReyesTrail season kickoffDraftingYouTubeOct 23, 2026Oct 29, 2026Nadia Brzezinski
Points reminder emailLoyalty program relaunchDraftingEmailOct 25, 2026Oct 31, 2026Ephraim Tolliver
Gift guide landing pageGift guideIdeaBlog——Ephraim Tolliver
Gift guide teaserGift guideIdeaInstagram——Nadia Brzezinski

Keywords

8 sample rows · 6 columns

Phrases worth ranking for and the content that targets them.

KeywordMonthly searchesDifficultyStatusCurrent rankContent
best time to hike high desert1,50022Target——
day hikes near santa fe3,60030Published4Ten day hikes within an hour of town
gift ideas for hikers6,40050Target—Gift guide landing page
guided hiking tour new mexico1,90038Target——
hiking guide jobs80012Tracking6—
loyalty program for outdoor shops90015Tracking2Member perks explainer
trail etiquette rules2,70019Writing—Trail etiquette short
trail packing list5,20024Published8Packing list carousel

Assets

8 sample rows · 5 columns

Brand assets and the content that uses them.

AssetTypeUsed inApprovedUpdated
Brand guidelinesDocument—YesJul 29, 2026
Gift guide coverPhotoGift guide landing pageNoOct 15, 2026
Guide portraitsPhotoGuide spotlight: ReyesYesAug 18, 2026
Loyalty card artworkTemplateMember perks explainerYesSep 2, 2026
Packing list graphicTemplatePacking list carouselYesOct 3, 2026
Sagebrush logo, full colorLogo—YesJul 9, 2026
Trail etiquette clipVideoTrail etiquette shortNoOct 16, 2026
Trailhead hero photoPhotoTen day hikes within an hour of townYesSep 17, 2026

Leads

6 sample rows · 6 columns

People who came in from campaigns.

NameEmailSourceStatusCampaignNext follow-up
Willa Strathmorewilla@strathmorehome.netWebsiteNewTrail season kickoffOct 17, 2026
Hector Villarealhector@villarealgroup.netEventContactedLoyalty program relaunchOct 18, 2026
Declan Obuyadeclan@obuyaconsulting.netNewsletterContactedTrail season kickoffOct 19, 2026
Philomena Okorophilomena@okoroarts.netReferralNewLoyalty program relaunchOct 20, 2026
Annika Rosenthalannika@rosenthalfamily.netInstagramBookedTrail season kickoff—
Bastian Lindebastian@lindeoutdoor.netWebsiteNot nowTrail season kickoff—