Marketing OS
Sagebrush & Co. · Marketing operations · Santa Fe, NM
Marguerite Salazar leads a small marketing team and uses this as the home page for every campaign, post, keyword and lead.
Use this templateBoard
CampaignsGift guide
Trail season kickoff
Loyalty program relaunch
Tables
Campaigns
3 sample rows · 10 columnsCampaigns that group content and assets.
| Campaign | Status | Start | End | Owner | Goal | Budget |
|---|---|---|---|---|---|---|
| Loyalty program relaunch | Sep 7, 2026 | Nov 1, 2026 | Marguerite Salazar | Reach 1,500 members | $11,000 | |
| Trail season kickoff | Oct 2, 2026 | Nov 16, 2026 | Marguerite Salazar | Fill 200 guided hike spots | $14,000 | |
| Gift guide | Nov 6, 2026 | Dec 26, 2026 | Ephraim Tolliver | Double gift card sales | $9,000 |
Content
12 sample rows · 8 columnsEvery piece of content across channels.
| Title | Campaign | Status | Channel | Due | Publish date | Author |
|---|---|---|---|---|---|---|
| Loyalty relaunch announcement | Loyalty program relaunch | Sep 17, 2026 | Sep 21, 2026 | Marguerite Salazar | ||
| Member perks explainer | Loyalty program relaunch | Sep 25, 2026 | Sep 29, 2026 | Ephraim Tolliver | ||
| Ten day hikes within an hour of town | Trail season kickoff | Sep 27, 2026 | Oct 1, 2026 | Ephraim Tolliver | ||
| Trail season announcement email | Trail season kickoff | Oct 3, 2026 | Oct 5, 2026 | Ephraim Tolliver | ||
| Packing list carousel | Trail season kickoff | Oct 18, 2026 | Oct 20, 2026 | Nadia Brzezinski | ||
| Weekend deals roundup | — | Oct 19, 2026 | Oct 21, 2026 | Ephraim Tolliver | ||
| Trail etiquette short | Trail season kickoff | Oct 19, 2026 | Oct 22, 2026 | Nadia Brzezinski | ||
| Member spotlight series | Loyalty program relaunch | Oct 20, 2026 | Oct 24, 2026 | Ephraim Tolliver | ||
| Guide spotlight: Reyes | Trail season kickoff | Oct 23, 2026 | Oct 29, 2026 | Nadia Brzezinski | ||
| Points reminder email | Loyalty program relaunch | Oct 25, 2026 | Oct 31, 2026 | Ephraim Tolliver | ||
| Gift guide landing page | Gift guide | — | — | Ephraim Tolliver | ||
| Gift guide teaser | Gift guide | — | — | Nadia Brzezinski |
Keywords
8 sample rows · 6 columnsPhrases worth ranking for and the content that targets them.
| Keyword | Monthly searches | Difficulty | Status | Current rank | Content |
|---|---|---|---|---|---|
| best time to hike high desert | 1,500 | 22 | — | — | |
| day hikes near santa fe | 3,600 | 30 | 4 | Ten day hikes within an hour of town | |
| gift ideas for hikers | 6,400 | 50 | — | Gift guide landing page | |
| guided hiking tour new mexico | 1,900 | 38 | — | — | |
| hiking guide jobs | 800 | 12 | 6 | — | |
| loyalty program for outdoor shops | 900 | 15 | 2 | Member perks explainer | |
| trail etiquette rules | 2,700 | 19 | — | Trail etiquette short | |
| trail packing list | 5,200 | 24 | 8 | Packing list carousel |
Assets
8 sample rows · 5 columnsBrand assets and the content that uses them.
| Asset | Type | Used in | Approved | Updated |
|---|---|---|---|---|
| Brand guidelines | — | Yes | Jul 29, 2026 | |
| Gift guide cover | Gift guide landing page | No | Oct 15, 2026 | |
| Guide portraits | Guide spotlight: Reyes | Yes | Aug 18, 2026 | |
| Loyalty card artwork | Member perks explainer | Yes | Sep 2, 2026 | |
| Packing list graphic | Packing list carousel | Yes | Oct 3, 2026 | |
| Sagebrush logo, full color | — | Yes | Jul 9, 2026 | |
| Trail etiquette clip | Trail etiquette short | No | Oct 16, 2026 | |
| Trailhead hero photo | Ten day hikes within an hour of town | Yes | Sep 17, 2026 |
Leads
6 sample rows · 6 columnsPeople who came in from campaigns.
| Name | Source | Status | Campaign | Next follow-up | |
|---|---|---|---|---|---|
| Willa Strathmore | willa@strathmorehome.net | Trail season kickoff | Oct 17, 2026 | ||
| Hector Villareal | hector@villarealgroup.net | Loyalty program relaunch | Oct 18, 2026 | ||
| Declan Obuya | declan@obuyaconsulting.net | Trail season kickoff | Oct 19, 2026 | ||
| Philomena Okoro | philomena@okoroarts.net | Loyalty program relaunch | Oct 20, 2026 | ||
| Annika Rosenthal | annika@rosenthalfamily.net | Trail season kickoff | — | ||
| Bastian Linde | bastian@lindeoutdoor.net | Trail season kickoff | — |
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