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Alpine Lantern Outfitters · Search marketing · Salt Lake City, UT

Theodora Nwosu leads search for an outdoor retailer and uses this to choose phrases, track articles and watch rankings.

Any businessContentLinked tables3 tables · 6 views · 1 form · 1 agent
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Board

Keywords
Target11
camp stove comparisonCooking4,400
gore tex jacket careClothing1,900
buy trekking polesGear2,400
best hiking socksFootwear8,100
bear canister rulesSafety2,800
6 more
Writing5
trail running vest sizingPacks2,900
merino base layer vs syntheticClothing3,100
campsite checklist printablePlanning5,900
first aid kit hiking contentsSafety4,800
beginner backpacking gear listPlanning7,700
Published5
best ultralight tentTents9,900
how to waterproof bootsFootwear6,600
how to pack a 40 liter backpackPacks3,600
how to read a topographic mapNavigation7,200
hiking boot break inFootwear2,600
Tracking4
winter sleeping bag ratingSleep5,400
alpine lantern headlampLighting1,200
water filter backpackingWater6,200
outfitter near meBrand800

Tables

Keywords

25 sample rows · 13 columns

Search phrases worth targeting, how hard they are and where the site ranks.

KeywordTopicMonthly searchesDifficultyIntentStatusCurrent rank
alpine lantern headlampLighting1,20012NavigationalTracking1
bear canister rulesSafety2,80016InformationalTarget—
beginner backpacking gear listPlanning7,70044InformationalWriting—
best hiking socksFootwear8,10058CommercialTarget—
best ultralight tentTents9,90062CommercialPublished7
buy trekking polesGear2,40047TransactionalTarget—
camp stove comparisonCooking4,40055CommercialTarget—
campsite checklist printablePlanning5,90029InformationalWriting—
compass vs gpsNavigation3,30027InformationalTarget—
first aid kit hiking contentsSafety4,80036InformationalWriting—
gore tex jacket careClothing1,90018InformationalTarget—
hiking boot break inFootwear2,60023InformationalPublished6

13 more rows

Posts

10 sample rows · 11 columns

Articles written for each keyword, with their results.

TitleKeywordStatusLength in wordsWrite byPublish dateWriter
The no-nonsense guide to ultralight tentsbest ultralight tentPublished2,400Jul 29, 2026Aug 6, 2026Mireille Chandra
Waterproofing boots at homehow to waterproof bootsPublished1,800Aug 18, 2026Aug 24, 2026Mireille Chandra
Packing a 40 liter pack in ten minuteshow to pack a 40 liter backpackPublished1,500Sep 2, 2026Sep 7, 2026Lars Kristiansen
Topographic maps made simplehow to read a topographic mapPublished2,100Sep 17, 2026Sep 22, 2026Mireille Chandra
Breaking in hiking boots without blistershiking boot break inPublished1,600Sep 29, 2026Oct 5, 2026Lars Kristiansen
What belongs in a hiking first aid kitfirst aid kit hiking contentsScheduled1,900Oct 12, 2026Oct 20, 2026Mireille Chandra
A printable campsite checklistcampsite checklist printableEditing1,200Oct 16, 2026Oct 21, 2026Mireille Chandra
Trail running vest sizing guidetrail running vest sizingWriting1,700Oct 19, 2026Oct 25, 2026Mireille Chandra
Merino or synthetic: which base layer winsmerino base layer vs syntheticWriting2,000Oct 22, 2026Oct 28, 2026Lars Kristiansen
Building your first backpacking gear listbeginner backpacking gear listBrief2,800Oct 29, 2026Nov 6, 2026Lars Kristiansen

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