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Barbershop

Briarwick Commons Barbers · Barbershop · Worcester, MA

Hester Ashdown owns Briarwick Commons Barbers, a four-chair barbershop in Worcester, and plans every Instagram cut photo, Facebook post and monthly newsletter story on one wall of pictures, so the shop posts steadily and she can see which posts fill the chairs.

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Shop wall

Shop posts
N
Neckline refresh for the new yearCut of the weekNewsletter
S
Shelf pick: mustache waxShelf pickFacebook
B
Beard Tuesday: the long beard trimBeard TuesdayInstagram
H
Holiday gift guide, lead storyShop merch dropsNewsletter
S
Shelf pick: sea salt sprayShelf pickFacebook
C
Cut of the week: textured cropCut of the weekInstagram
W
Winter beard careBeard TuesdayFacebook
H
Holiday gift cards for the guysShop merch dropsInstagram

Tables

Shop posts

28 sample rows · 13 columns

Every post and newsletter story from idea to posted, with its picture, the barber in it and the bookings it brought.

PostSeriesChannelStatusGoes outBarberClient agreed to the photo
Neckline refresh for the new yearCut of the weekNewsletterEditedNov 23, 2026Loomis Adeyemi-WardNo
Shelf pick: mustache waxShelf pickFacebookEditedNov 6, 2026Hester AshdownNo
Beard Tuesday: the long beard trimBeard TuesdayInstagramEditedOct 30, 2026Calista Fenwick-ObiNo
Holiday gift guide, lead storyShop merch dropsNewsletterScheduledOct 27, 2026Hester AshdownYes
Shelf pick: sea salt sprayShelf pickFacebookScheduledOct 22, 2026Yosef Brannigan-TseYes
Cut of the week: textured cropCut of the weekInstagramScheduledOct 17, 2026Calista Fenwick-ObiYes
Winter beard careBeard TuesdayFacebookScheduledOct 15, 2026Loomis Adeyemi-WardYes
Holiday gift cards for the guysShop merch dropsInstagramScheduledOct 10, 2026Hester AshdownYes
Friday coffee comes backFriday coffeeInstagramPostedOct 2, 2026Hester AshdownYes
Back-to-school cuts, lead storyCut of the weekNewsletterPostedSep 29, 2026Calista Fenwick-ObiYes
Crew cut for a first haircutCut of the weekInstagramPostedSep 24, 2026Yosef Brannigan-TseYes
Shop mug is back in stockShop merch dropsFacebookPostedSep 15, 2026Hester AshdownYes

16 more rows

Series

5 sample rows · 7 columns

The recurring posts the shop runs, how often and on which day.

SeriesHow oftenRuns onStatusPosts
Beard TuesdayWeeklyTuesdayRunningBeard line-up before the wedding, Hot towel shave, start to finish, Winter beard care, Beard Tuesday: the long beard trim, Hot towel shave reels
Cut of the weekWeeklyWednesdayRunningLow taper fade on a wavy crown, September regulars letter, lead story, Scissor-over-comb on thick hair, Fall fade guide, in the October letter, Skin fade with a hard part, Back-to-school cuts, lead story, Crew cut for a first haircut, Cut of the week: textured crop, Neckline refresh for the new year, Cut of the week: classic side part, Barber school graduates visit
Friday coffeeWeeklyFridayPausedCoffee on the house, Fridays at nine, Friday coffee comes back, Friday coffee: new roast, Shop dog on the bench
Shelf pickBiweeklyFridayRunningPomade or clay: which one fits you, Beard oil, three scents, Shelf pick: sea salt spray, Shelf pick: mustache wax
Shop merch dropsMonthlySaturdayRunningShop mug is back in stock, Holiday gift cards for the guys, Holiday gift guide, lead story, Shop merch drop: winter beanies

Newsletter issues

5 sample rows · 7 columns

The monthly letter to regulars, when it goes out and how many opened it.

IssueSends onStatusSent toOpened byStories
September regulars letterDec 8, 2026Sent812371September regulars letter, lead story
New year, new necklineNov 24, 2026Draft——Neckline refresh for the new year
October fade and fall specialsNov 10, 2026Sent829402Fall fade guide, in the October letter
Holiday gift guideOct 27, 2026Scheduled——Holiday gift guide, lead story
Back-to-school cutsOct 13, 2026Sent846418Back-to-school cuts, lead story

Also included

  • Post stagesStage rules
  • Posts lined up to go outDigest

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