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Jewelry store

Lanternhill Row Jewelers · Jewelry store · Asheville, NC

Willa Holmqvist is the owner of Lanternhill Row Jewelers, a custom jewelry store in Asheville, and she plans each product post, story and issue on a picture showcase so something new reaches customers every week.

RetailContentGallery4 tables · 6 views · 1 form · 1 dashboard · 1 stage rule set · 1 agent
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Showcase wall

Posts and cards
Q
Questions to ask before you commission a ringEngagement seasonNewsletter issue
M
Moonstone cuff, the last of the batchNew from the benchProduct post
B
Book a ring consultation before the holidaysEngagement seasonCounter card
N
New: stacking rings in recycled silverNew from the benchProduct post
W
Wedding bands that match without being identicalEngagement seasonProduct post
W
Why this pearl strand took two months to matchNew from the benchStory post
A
A custom three-stone ring, from sketch to fingerEngagement seasonStory post
H
Hammered gold bands, back in stockNew from the benchProduct post

Tables

Posts and cards

25 sample rows · 13 columns

Every product post, story, newsletter issue and counter card, with its picture, where it goes and where it stands.

TitleSeriesKindStatusGoes toWriterGoes out
A custom three-stone ring, from sketch to fingerEngagement seasonStory postPublishedShop InstagramWilla HolmqvistAug 31, 2026
A proposal story we can tell, with permissionEngagement seasonStory postIdeaShop InstagramWilla Holmqvist—
A signet ring carved by hand, start to finishNew from the benchStory postPublishedShop InstagramCorwin Abelard-NakamuraJul 20, 2026
Autumn bench notes: three new pendantsNew from the benchNewsletter issuePublishedCollectors newsletterWilla HolmqvistAug 3, 2026
Book a ring consultation before the holidaysEngagement seasonCounter cardScheduledCounter cardsTeodora Fenwick-SallesOct 11, 2026
Cleaning silver at home without scratching itCare and repair tipsCare tipPublishedShop InstagramTeodora Fenwick-SallesMay 18, 2026
Counter card: the newest bench piecesNew from the benchCounter cardReviewCounter cardsTeodora Fenwick-Salles—
Engagement season: stones we can cut to orderEngagement seasonNewsletter issuePublishedCollectors newsletterWilla HolmqvistAug 10, 2026
Gift wrap and engraving: what we can do in a dayHoliday gift guideCare tipDraftingShop InstagramWilla Holmqvist—
Hammered gold bands, back in stockNew from the benchProduct postPublishedShop InstagramTeodora Fenwick-SallesAug 24, 2026
Holiday counter card: last order daysHoliday gift guideCounter cardDraftingCounter cardsTeodora Fenwick-Salles—
Holiday gift guide: gifts that arrive in a box worth keepingHoliday gift guideProduct postIdeaShop InstagramTeodora Fenwick-Salles—

13 more rows

Series

4 sample rows · 9 columns

The running themes the pieces belong to, with who owns each and when it runs.

SeriesWhat it is forStageStartsEndsOwnerPosts and cards
Care and repair tipsShort tips that bring customers back for repairs.WrappedMay 4, 2026Jul 13, 2026Teodora Fenwick-SallesCleaning silver at home without scratching it, When a prong needs a look: a short guide, Ring resizing days at the bench
New from the benchShow each new piece the day it is finished.RunningJun 29, 2026Dec 28, 2026Willa HolmqvistThe first sapphire from the autumn bench, set in 18k, A signet ring carved by hand, start to finish, Autumn bench notes: three new pendants, Hammered gold bands, back in stock, Why this pearl strand took two months to match, New: stacking rings in recycled silver, Moonstone cuff, the last of the batch, Counter card: the newest bench pieces, Wax carving photos for the spring catalog
Engagement seasonBring in couples who want a commissioned ring.RunningJul 20, 2026Dec 14, 2026Willa HolmqvistHow to choose a ring size for a surprise, Engagement season: stones we can cut to order, A custom three-stone ring, from sketch to finger, Wedding bands that match without being identical, Book a ring consultation before the holidays, Questions to ask before you commission a ring, Lab-grown and mined stones, explained plainly, Our engagement ring gift box, new this winter, A proposal story we can tell, with permission
Holiday gift guidePlan the gift guide and the last-order reminders.PlanningOct 19, 2026Jan 11, 2027Teodora Fenwick-SallesHoliday gift guide: pieces under two hundred dollars, Holiday gift guide: gifts that arrive in a box worth keeping, Holiday counter card: last order days, Gift wrap and engraving: what we can do in a day

Lists and pages

3 sample rows · 4 columns

The collectors list, the Instagram page and the counter cards a piece goes to, with how many people each reaches.

NameWherePeople reachedNote
Collectors newsletterEmail list1,420Customers who asked to hear about new pieces.
Counter cardsPrint200Visitors who pick up a card each month.
Shop InstagramInstagram6,880Posts go up at lunchtime on weekdays.

Views

Pipeline

Posts and cards
Idea3
A proposal story we can tell, with permissionEngagement seasonStory post
Holiday gift guide: pieces under two hundred dollarsHoliday gift guideNewsletter issue
Holiday gift guide: gifts that arrive in a box worth keepingHoliday gift guideProduct post
Drafting3
Wax carving photos for the spring catalogNew from the benchStory post
Holiday counter card: last order daysHoliday gift guideCounter card
Gift wrap and engraving: what we can do in a dayHoliday gift guideCare tip
Review3
Counter card: the newest bench piecesNew from the benchCounter card
Lab-grown and mined stones, explained plainlyEngagement seasonCare tip
Our engagement ring gift box, new this winterEngagement seasonProduct post
Scheduled4
New: stacking rings in recycled silverNew from the benchProduct post
Moonstone cuff, the last of the batchNew from the benchProduct post
Book a ring consultation before the holidaysEngagement seasonCounter card
Questions to ask before you commission a ringEngagement seasonNewsletter issue
Published12
The first sapphire from the autumn bench, set in 18kNew from the benchProduct post
A signet ring carved by hand, start to finishNew from the benchStory post
Autumn bench notes: three new pendantsNew from the benchNewsletter issue
Hammered gold bands, back in stockNew from the benchProduct post
Why this pearl strand took two months to matchNew from the benchStory post
7 more

Forms and booking

Idea for the case

Form
Idea for the caseA short entry page where staff pitch a piece to feature, with the picture added later.
What should we call it? *
Which series is it for? *
Is it a post, a card or an issue? *Product postNewsletter issueStory postCare tipCounter card
Who should see it?
What is the story, in a line or two?
Put it on the board

Dashboards

Showcase numbers

Posts and cards
Pieces by stage
  • Published12
  • Scheduled4
  • Review3
  • Drafting3
  • Idea3
Boost budget by kind of piece
  • Product post$525
  • Story post$80
  • Newsletter issue$230
  • Counter card$100
  • Care tip$15
Boost budget already scheduled$175

Also included

  • Showcase pipelineStage rules

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