AI Matrx Logo

DTC e-commerce brand

Orchardine Hill Goods · DTC e-commerce brand · Hood River, OR

Ziva Paddington is the operations lead at Orchardine Hill Goods, a small direct-to-consumer orchard brand, and she lines up its emails, posts and pins on a steady schedule and sees which ones actually sold product.

RetailContentGallery4 tables · 6 views · 1 form · 1 dimension set · 1 dashboard · 1 notification · 1 stage rule set · 1 agent
Use this template

Photo wall

Posts and newsletters
W
What is inside the harvest gift boxGift seasonHarvest gift box
W
Why we pour the balm by handGift seasonOrchard hand balm
H
Hand balm for harvest handsGift seasonOrchard hand balm
A
A morning with the new mugMug restockOrchard-glaze mug
M
Mugs are back: the orchard-glaze mugMug restockOrchard-glaze mug
T
The last picking of the seasonHarvest weekDried apple rings
A
Apple butter on the family tableHarvest weekApple butter jar
H
How we pack a gift boxHarvest weekHarvest gift box

Tables

Posts and newsletters

28 sample rows · 13 columns

Every email, post and pin the brand plans: the product it shows, its photo, where it stands and what it sold.

HeadlineCampaignFeatured productStageRuns asWritten byAim to send by
Apple butter on a holiday tableGift seasonApple butter jarScheduledInstagram postBertrand Lindgren-HaleOct 10, 2026
Last day to order a gift box for December shippingGift seasonHarvest gift boxScheduledEmail newsletterZiva PaddingtonOct 12, 2026
A mug for the person who has everythingMug restockOrchard-glaze mugScheduledPinterest pinBertrand Lindgren-HaleOct 14, 2026
Cider syrup for hot drinksGift seasonCider syrupNeeds photosInstagram postBertrand Lindgren-HaleOct 15, 2026
Hand balm in a stockingGift seasonOrchard hand balmScheduledPinterest pinMarguerite Ostrander-VossOct 17, 2026
Dried apple rings for a cheese boardGift seasonDried apple ringsNeeds photosProduct page storyMarguerite Ostrander-VossOct 19, 2026
Meet the family who runs the orchardGift season—Needs photosEmail newsletterZiva PaddingtonOct 21, 2026
Mug care and the glaze storyMug restockOrchard-glaze mugDraftingProduct page storyZiva PaddingtonOct 25, 2026
Spring blossom box previewSpring blossom boxHarvest gift boxDraftingEmail newsletterZiva PaddingtonNov 19, 2026
What the orchard looks like in bloomSpring blossom box—DraftingInstagram postBertrand Lindgren-HaleNov 24, 2026
Apple butter recipes for spring brunchSpring blossom boxApple butter jarDraftingPinterest pinMarguerite Ostrander-VossNov 29, 2026
Meet the cider syrupCider syrup launchCider syrupPublishedEmail newsletterZiva Paddington—

16 more rows

Campaigns

5 sample rows · 6 columns

The seasonal pushes the posts belong to, each with its run dates.

CampaignStartsEndsStatePosts
Cider syrup launchJun 7, 2026Jul 17, 2026WrappedMeet the cider syrup, Pressing day at the orchard, Cider syrup on a Sunday breakfast table
Harvest weekJul 27, 2026Aug 26, 2026WrappedHarvest week starts Monday, How we pack a gift box, Apple butter on the family table, The last picking of the season
Mug restockAug 21, 2026Oct 15, 2026RunningMugs are back: the orchard-glaze mug, A morning with the new mug, A mug for the person who has everything, Mug care and the glaze story, Seconds sale: mugs with small flaws
Gift seasonSep 15, 2026Dec 4, 2026RunningHand balm for harvest hands, Why we pour the balm by hand, What is inside the harvest gift box, Last day to order a gift box for December shipping, Apple butter on a holiday table, Hand balm in a stocking, Cider syrup for hot drinks, Dried apple rings for a cheese board, Meet the family who runs the orchard, Wholesale for cafes, A balm refill program
Spring blossom boxNov 14, 2026Jan 13, 2027PlannedSpring blossom box preview, What the orchard looks like in bloom, Apple butter recipes for spring brunch, Cider syrup in cocktails, Orchard tours in the fall

Products

6 sample rows · 7 columns

What the brand sells, its price and stock, and how much its posts have sold.

ProductSKUPriceAvailabilityOn handPosts
Apple butter jarORH-101$14In season420Apple butter on the family table, Apple butter on a holiday table, Apple butter recipes for spring brunch
Cider syrupORH-102$18In season260Meet the cider syrup, Pressing day at the orchard, Cider syrup on a Sunday breakfast table, Cider syrup for hot drinks, Cider syrup in cocktails
Dried apple ringsORH-106$9Sold out0The last picking of the season, Dried apple rings for a cheese board
Harvest gift boxORH-105$48In season95Harvest week starts Monday, How we pack a gift box, What is inside the harvest gift box, Last day to order a gift box for December shipping, Spring blossom box preview
Orchard hand balmORH-104$16In season180Hand balm for harvest hands, Why we pour the balm by hand, Hand balm in a stocking, A balm refill program
Orchard-glaze mugORH-103$26Low stock35Mugs are back: the orchard-glaze mug, A morning with the new mug, A mug for the person who has everything, Mug care and the glaze story, Seconds sale: mugs with small flaws

Views

Post board

Posts and newsletters
Idea5
Cider syrup in cocktailsSpring blossom boxCider syrup
Wholesale for cafesGift season—
Orchard tours in the fallSpring blossom box—
A balm refill programGift seasonOrchard hand balm
Seconds sale: mugs with small flawsMug restockOrchard-glaze mug
Drafting4
Spring blossom box previewSpring blossom boxHarvest gift box
What the orchard looks like in bloomSpring blossom box—
Apple butter recipes for spring brunchSpring blossom boxApple butter jar
Mug care and the glaze storyMug restockOrchard-glaze mug
Needs photos3
Cider syrup for hot drinksGift seasonCider syrup
Dried apple rings for a cheese boardGift seasonDried apple rings
Meet the family who runs the orchardGift season—
Scheduled4
Last day to order a gift box for December shippingGift seasonHarvest gift box
Apple butter on a holiday tableGift seasonApple butter jar
A mug for the person who has everythingMug restockOrchard-glaze mug
Hand balm in a stockingGift seasonOrchard hand balm
Published12
Meet the cider syrupCider syrup launchCider syrup
Pressing day at the orchardCider syrup launchCider syrup
Cider syrup on a Sunday breakfast tableCider syrup launchCider syrup
Harvest week starts MondayHarvest weekHarvest gift box
How we pack a gift boxHarvest weekHarvest gift box
7 more

Forms and booking

Add a post idea

Form
Add a post ideaThe form the whole crew uses to suggest an email, a post or a pin.
What is the idea? *
Which channel is it for? *Email newsletterInstagram postPinterest pinProduct page story
Which campaign does it help?
Add idea

Dashboards

Posts at a glance

Posts and newsletters
Posts by stage
  • Published12
  • Scheduled4
  • Needs photos3
  • Drafting4
  • Idea5
Revenue by channel
  • Email newsletter$5,982
  • Instagram post$1,276
  • Pinterest pin$260
  • Product page story$80
Revenue from posts$7,598

Also included

  • Post boardStage rules
  • Send day tomorrowNotificationGives Ziva a heads-up the day before a post's send-by date.

Related templates