SEO agency
Upperbrook Green Search · SEO agency · Burlington, VT
Henrike Kavanagh is the account manager at Upperbrook Green Search, a local SEO agency, and she keeps the review log, licence renewals and client data agreements here so an auditor or a client's lawyer gets a straight answer the same day.
Agencies and creativeComplianceDimensions4 tables · 5 views · 1 form · 2 dimension sets · 1 dashboard · 1 digest · 1 notification · 1 agent
Use this templateReview board
Quality reviewsWaiting for review6
Core web vitals audit - TidelineTideline Seafood MarketTechnical audit
Recipe page content briefs - TidelineTideline Seafood MarketContent brief
Directory link review - GullcrestGullcrest PlumbingLink review
Hours and category sweep - BramblewoodBramblewood Physical TherapyListing sweep
Recital season brief set - FernwickFernwick Piano StudioContent brief
1 morePassed14
March ranking report - PennywhistlePennywhistle Veterinary ClinicMonthly report
March ranking report - OakhearthOakhearth RoofingMonthly report
Service page brief set - GullcrestGullcrest PlumbingContent brief
Backlink gap review - CallowayCalloway and Dreen LawLink review
April ranking report - PennywhistlePennywhistle Veterinary ClinicMonthly report
9 moreFixes needed8
March ranking report - CallowayCalloway and Dreen LawMonthly report
Site crawl audit - BramblewoodBramblewood Physical TherapyTechnical audit
Listing accuracy sweep - PennywhistlePennywhistle Veterinary ClinicListing sweep
April ranking report - OakhearthOakhearth RoofingMonthly report
Local pack visibility audit - GullcrestGullcrest PlumbingTechnical audit
3 moreFailed2
Menu and hours schema check - TidelineTideline Seafood MarketTechnical audit
Guest post outreach review - CallowayCalloway and Dreen LawLink review
Tables
Quality reviews
30 sample rows · 10 columnsEvery client deliverable checked before it goes out: who reviewed it, what they found and how long the fixes took.
| Deliverable | Client | Kind of deliverable | Reviewer | Draft finished | Due to client | Reviewed on |
|---|---|---|---|---|---|---|
| Recital season brief set - Fernwick | Fernwick Piano Studio | Content brief | Brenna Tollefsrud | Oct 4, 2026 | Oct 17, 2026 | — |
| Hours and category sweep - Bramblewood | Bramblewood Physical Therapy | Listing sweep | Lisbet Haverkamp | Oct 4, 2026 | Oct 15, 2026 | — |
| Directory link review - Gullcrest | Gullcrest Plumbing | Link review | Yusuf Anwar-Pellegrino | Oct 3, 2026 | Oct 14, 2026 | — |
| Recipe page content briefs - Tideline | Tideline Seafood Market | Content brief | Brenna Tollefsrud | Oct 3, 2026 | Oct 13, 2026 | — |
| Core web vitals audit - Tideline | Tideline Seafood Market | Technical audit | Osric Delacroix-Hale | Oct 2, 2026 | Oct 11, 2026 | — |
| May ranking report - Tideline | Tideline Seafood Market | Monthly report | Henrike Kavanagh | Oct 4, 2026 | Oct 10, 2026 | — |
| Competitor link gap review - Oakhearth | Oakhearth Roofing | Link review | Yusuf Anwar-Pellegrino | Oct 2, 2026 | Oct 9, 2026 | Oct 4, 2026 |
| Internal link audit - Calloway | Calloway and Dreen Law | Technical audit | Osric Delacroix-Hale | Oct 1, 2026 | Oct 8, 2026 | Oct 3, 2026 |
| May ranking report - Pennywhistle | Pennywhistle Veterinary Clinic | Monthly report | Henrike Kavanagh | Sep 30, 2026 | Oct 5, 2026 | Oct 2, 2026 |
| May ranking report - Calloway | Calloway and Dreen Law | Monthly report | Henrike Kavanagh | Sep 30, 2026 | Oct 5, 2026 | Oct 3, 2026 |
| May ranking report - Oakhearth | Oakhearth Roofing | Monthly report | Osric Delacroix-Hale | Oct 1, 2026 | Oct 5, 2026 | Oct 3, 2026 |
| May ranking report - Bramblewood | Bramblewood Physical Therapy | Monthly report | Henrike Kavanagh | Oct 1, 2026 | Oct 5, 2026 | Oct 4, 2026 |
18 more rows
Licences and credentials
14 sample rows · 7 columnsThe certifications, tool licences, insurance and data agreements an auditor or a client's lawyer asks to see.
| Licence or credential | Kind | Held by | Issued on | Expires on | Standing | Yearly cost |
|---|---|---|---|---|---|---|
| Google Ads search certification - Brenna | Staff certification | Brenna Tollefsrud | Sep 20, 2025 | Sep 23, 2026 | Expired | — |
| Listings manager licence | Tool licence | Lisbet Haverkamp | Aug 31, 2025 | Sep 30, 2026 | Expired | $1,800 |
| Backlink index licence | Tool licence | Yusuf Anwar-Pellegrino | Oct 15, 2025 | Oct 15, 2026 | Renewal due | $2,400 |
| Client data agreement - Bramblewood Physical Therapy | Client data agreement | Henrike Kavanagh | Oct 20, 2025 | Oct 20, 2026 | Renewal due | — |
| Google Analytics certification - Osric | Staff certification | Osric Delacroix-Hale | Oct 30, 2025 | Oct 30, 2026 | Renewal due | — |
| Site crawler licence | Tool licence | Osric Delacroix-Hale | Nov 4, 2025 | Nov 4, 2026 | Renewal due | $1,290 |
| Business licence, city of Burlington | Business licence | Henrike Kavanagh | Nov 9, 2025 | Nov 9, 2026 | Renewal due | $310 |
| Cyber liability policy | Insurance policy | Henrike Kavanagh | Nov 29, 2025 | Nov 29, 2026 | Renewal due | $1,480 |
| Google Analytics certification - Henrike | Staff certification | Henrike Kavanagh | Dec 9, 2025 | Dec 9, 2026 | Current | — |
| Client data agreement - Calloway and Dreen Law | Client data agreement | Henrike Kavanagh | Dec 29, 2025 | Dec 29, 2026 | Current | — |
| Professional liability policy | Insurance policy | Henrike Kavanagh | Jan 28, 2026 | Jan 28, 2027 | Current | $2,150 |
| Local search specialist course - Lisbet | Staff certification | Lisbet Haverkamp | Mar 19, 2026 | Mar 19, 2027 | Current | — |
2 more rows
Clients
7 sample rows · 8 columnsThe businesses the agency works for, with the person who signs off.
| Client | Contact | Phone | Plan | Reviews | |
|---|---|---|---|---|---|
| Bramblewood Physical Therapy | Annelise Rotherham | (802) 555-0124 | annelise.rotherham@bramblewoodpt.com | Full service | Site crawl audit - Bramblewood, April ranking report - Bramblewood, Blog calendar brief - Bramblewood, May ranking report - Bramblewood, Hours and category sweep - Bramblewood |
| Calloway and Dreen Law | Leopold Brathwaite-Ng | (802) 555-0121 | leopold.brathwaiteng@callowayanddreenlaw.com | Full service | March ranking report - Calloway, Backlink gap review - Calloway, April ranking report - Calloway, Guest post outreach review - Calloway, May ranking report - Calloway, Internal link audit - Calloway |
| Fernwick Piano Studio | Evander Szymanski-Cole | (802) 555-0125 | evander.szymanskicole@fernwickpianostudio.com | Starter | Studio lesson page briefs - Fernwick, Recital season brief set - Fernwick |
| Gullcrest Plumbing | Roswitha Khatri-Moon | (802) 555-0126 | roswitha.khatrimoon@gullcrestplumbing.com | Local growth | Service page brief set - Gullcrest, Local pack visibility audit - Gullcrest, May ranking report - Gullcrest, Directory link review - Gullcrest |
| Oakhearth Roofing | Wilhelmina Sorrentino-Vale | (802) 555-0122 | wilhelmina.sorrentinovale@oakhearthroofing.com | Local growth | March ranking report - Oakhearth, April ranking report - Oakhearth, Citation cleanup sweep - Oakhearth, May ranking report - Oakhearth, Competitor link gap review - Oakhearth |
| Pennywhistle Veterinary Clinic | Ottoline Brackenridge-Ndlovu | (802) 555-0120 | ottoline.brackenridgendlovu@pennywhistlevetclinic.com | Local growth | March ranking report - Pennywhistle, Listing accuracy sweep - Pennywhistle, April ranking report - Pennywhistle, May ranking report - Pennywhistle |
| Tideline Seafood Market | Cormac Yellowhorse-Lund | (802) 555-0123 | cormac.yellowhorselund@tidelineseafoodmarket.com | Starter | Menu and hours schema check - Tideline, Core web vitals audit - Tideline, Recipe page content briefs - Tideline, May ranking report - Tideline |
Forms and booking
Log a review
FormLog a reviewThe sheet a reviewer fills in after checking a deliverable, before it is sent to the client.
What did you review? *
Which client is it for? *
What kind of deliverable is it? *Monthly reportTechnical auditContent briefLink reviewListing sweep
When is it due to the client? *
How many problems did you find?
How did the review come out? *Waiting for reviewPassedFixes neededFailed
Save the reviewDashboards
Quality at a glance
Quality reviewsReviews by result
- Passed14
- Fixes needed8
- Failed2
- Waiting for review6
Fix hours by kind
- Monthly report9.5
- Technical audit20
- Content brief1
- Link review12
- Listing sweep4.5
Also included
- Monday fixes listDigest
- Renewal coming upNotificationTells the account manager a month before a licence, policy or agreement runs out.
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