Copywriting studio
Westerly Way Words · Copywriting studio · Madison, WI
Jasper Pellegrino is the lead writer at Westerly Way Words, a copywriting studio in Madison, and reads this every Friday to learn which types of assignment pay for the hours they take.
Agencies and creativeReportingDashboards4 tables · 6 views · 2 forms · 1 dimension set · 1 dashboard · 1 drill-down · 1 digest · 1 stage rule set · 1 agent
Use this templateAssignment board
AssignmentsBriefed5
Fall race calendar website copyAS-26-336Corbel Street Cycles
Tour-day follow-up emailsAS-26-337Sunbarrow Senior Living
Holiday release party press releaseAS-26-338Quill and Anvil Brewing
Integration directory product pagesAS-26-339Larkmoor Software
Volunteer physician case studyAS-26-340Eastgate Community Clinic
Drafting5
Referral program email sequenceAS-26-331Halverson Ridge Orthodontics
Camp stove product pagesAS-26-332Pinecrest Outdoor Supply
Auto loan rate-drop emailsAS-26-333Meridian Cooperative Credit Union
Small-estate probate guideAS-26-334Tillman and Oyelaran Law
Dog dental month case studyAS-26-335Fernhollow Pet Hospital
In review5
Tire and tube product pagesAS-26-326Corbel Street Cycles
Respite stay email sequenceAS-26-327Sunbarrow Senior Living
Barrel club website copyAS-26-328Quill and Anvil Brewing
Pricing page rewriteAS-26-329Larkmoor Software
Walk-in hours press releaseAS-26-330Eastgate Community Clinic
Delivered5
Clear aligner explainer pageAS-26-321Halverson Ridge Orthodontics
Hydration pack product descriptionsAS-26-322Pinecrest Outdoor Supply
Small business loan case studyAS-26-323Meridian Cooperative Credit Union
Firm anniversary press releaseAS-26-324Tillman and Oyelaran Law
Rescue partnership case studyAS-26-325Fernhollow Pet Hospital
Paid20
Orthodontics new-patient welcome emailsAS-26-301Halverson Ridge Orthodontics
Spring trail collection product pagesAS-26-302Pinecrest Outdoor Supply
Home loan landing page rewriteAS-26-303Meridian Cooperative Credit Union
Estate planning guide, third editionAS-26-304Tillman and Oyelaran Law
Boarding and daycare page copyAS-26-305Fernhollow Pet Hospital
15 moreTables
Assignments
40 sample rows · 16 columnsEvery piece of writing the studio has briefed, drafted, delivered or been paid for, with its fee, its length and the time it took.
| Assignment | Assignment number | Client | Type of assignment | Status | Rate card line | Writer |
|---|---|---|---|---|---|---|
| Fall race calendar website copy | AS-26-336 | Corbel Street Cycles | Website copy | Briefed | Website page copy | Isadora Whitcliffe |
| Holiday release party press release | AS-26-338 | Quill and Anvil Brewing | Press release | Briefed | Press release with one revision | Isadora Whitcliffe |
| Integration directory product pages | AS-26-339 | Larkmoor Software | Product description | Briefed | Product description | Jasper Pellegrino |
| Tour-day follow-up emails | AS-26-337 | Sunbarrow Senior Living | Email sequence | Briefed | Email sequence, up to five emails | Jasper Pellegrino |
| Volunteer physician case study | AS-26-340 | Eastgate Community Clinic | Case study | Briefed | Case study, one subject | Bram Costigan-Lowe |
| Small-estate probate guide | AS-26-334 | Tillman and Oyelaran Law | Brand voice guide | Drafting | Brand voice guide | Jasper Pellegrino |
| Dog dental month case study | AS-26-335 | Fernhollow Pet Hospital | Case study | Drafting | Case study, one subject | Bram Costigan-Lowe |
| Camp stove product pages | AS-26-332 | Pinecrest Outdoor Supply | Product description | Drafting | Product description | Isadora Whitcliffe |
| Referral program email sequence | AS-26-331 | Halverson Ridge Orthodontics | Email sequence | Drafting | Email sequence, up to five emails | Isadora Whitcliffe |
| Auto loan rate-drop emails | AS-26-333 | Meridian Cooperative Credit Union | Email sequence | Drafting | Email sequence, up to five emails | Jasper Pellegrino |
| Walk-in hours press release | AS-26-330 | Eastgate Community Clinic | Press release | In review | Press release with one revision | Bram Costigan-Lowe |
| Pricing page rewrite | AS-26-329 | Larkmoor Software | Website copy | In review | Website page copy | Isadora Whitcliffe |
28 more rows
Clients
10 sample rows · 8 columnsThe practices, shops and firms the studio writes for.
| Client | Kind of business | Phone | Client since | Assignments | |
|---|---|---|---|---|---|
| Corbel Street Cycles | Retailer | (608) 555-0156 | owner@clients.westerlywaywordsmail.net | Apr 5, 2025 | Frame-sale announcement, Gravel race sponsor release, Tire and tube product pages, Fall race calendar website copy |
| Eastgate Community Clinic | Care provider | (608) 555-0160 | outreach@clients.westerlywaywordsmail.net | Jan 5, 2026 | Flu season clinic announcement, Community clinic voice guide, Walk-in hours press release, Volunteer physician case study |
| Fernhollow Pet Hospital | Veterinary | (608) 555-0155 | practice.manager@clients.westerlywaywordsmail.net | Oct 5, 2024 | Boarding and daycare page copy, Vaccination reminder emails, Rescue partnership case study, Dog dental month case study |
| Halverson Ridge Orthodontics | Dental practice | (608) 555-0151 | front.desk@clients.westerlywaywordsmail.net | Oct 5, 2023 | Orthodontics new-patient welcome emails, Orthodontics before-and-after case study, Clear aligner explainer page, Referral program email sequence |
| Larkmoor Software | Software | (608) 555-0159 | growth@clients.westerlywaywordsmail.net | Aug 5, 2025 | Release notes voice guide, Onboarding tour email series, Pricing page rewrite, Integration directory product pages |
| Meridian Cooperative Credit Union | Financial | (608) 555-0153 | communications@clients.westerlywaywordsmail.net | Oct 5, 2024 | Home loan landing page rewrite, Credit union member newsletter series, Small business loan case study, Auto loan rate-drop emails |
| Pinecrest Outdoor Supply | Retailer | (608) 555-0152 | marketing@clients.westerlywaywordsmail.net | Oct 5, 2022 | Spring trail collection product pages, Winter boot product pages, Hydration pack product descriptions, Camp stove product pages |
| Quill and Anvil Brewing | Food and drink | (608) 555-0158 | taproom@clients.westerlywaywordsmail.net | Feb 5, 2025 | Taproom opening-week emails, Seasonal can label descriptions, Barrel club website copy, Holiday release party press release |
| Sunbarrow Senior Living | Care provider | (608) 555-0157 | admissions@clients.westerlywaywordsmail.net | Oct 5, 2023 | Memory care family story, Assisted living tour page, Respite stay email sequence, Tour-day follow-up emails |
| Tillman and Oyelaran Law | Law firm | (608) 555-0154 | office.manager@clients.westerlywaywordsmail.net | Oct 5, 2021 | Estate planning guide, third edition, Trusts and wills service pages, Firm anniversary press release, Small-estate probate guide |
Rate card
7 sample rows · 6 columnsWhat the studio charges for each kind of piece, per page, per item, flat or by the hour.
| Service | Type of assignment | Charged | Price | Assignments quoted from it |
|---|---|---|---|---|
| Brand voice guide | Brand voice guide | Flat fee | $3,400 | Estate planning guide, third edition, Release notes voice guide, Community clinic voice guide, Small-estate probate guide |
| Email sequence, up to five emails | Email sequence | Flat fee | $1,150 | Orthodontics new-patient welcome emails, Taproom opening-week emails, Credit union member newsletter series, Vaccination reminder emails, Onboarding tour email series, Respite stay email sequence, Referral program email sequence, Auto loan rate-drop emails, Tour-day follow-up emails |
| Case study, one subject | Case study | Flat fee | $950 | Memory care family story, Orthodontics before-and-after case study, Small business loan case study, Rescue partnership case study, Dog dental month case study, Volunteer physician case study |
| Press release with one revision | Press release | Flat fee | $520 | Frame-sale announcement, Flu season clinic announcement, Gravel race sponsor release, Firm anniversary press release, Walk-in hours press release, Holiday release party press release |
| Website page copy | Website copy | Per page | $380 | Home loan landing page rewrite, Boarding and daycare page copy, Trusts and wills service pages, Assisted living tour page, Clear aligner explainer page, Barrel club website copy, Pricing page rewrite, Fall race calendar website copy |
| Edit and proof | Press release | Per hour | $85 | |
| Product description | Product description | Per item | $34 | Spring trail collection product pages, Winter boot product pages, Seasonal can label descriptions, Hydration pack product descriptions, Tire and tube product pages, Camp stove product pages, Integration directory product pages |
Views
Due dates
AssignmentsOctober 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2
3Rescue partnership case studyBarrel club website copy
4Respite stay email sequence
5
6
7
8Tire and tube product pages
9
10Pricing page rewrite
11
12
13Walk-in hours press release
14Referral program email sequenceAuto loan rate-drop emails
15
16Camp stove product pages
17
18
19Small-estate probate guideDog dental month case study
20Volunteer physician case study
21
22Tour-day follow-up emails
23
24
25
26
27
28Holiday release party press releaseIntegration directory product pages
29
30
31
Forms and booking
Ask for a quote
FormAsk for a quoteWhere a business tells the studio what it needs and asks what it would cost.
What is your business called? *
What kind of business is it?Dental practiceRetailerFinancialLaw firmVeterinaryCare providerFood and drinkSoftware
Which number can the producer call?
Where should the quote be sent?
Ask for a quoteOpen an assignment
FormOpen an assignmentThe sheet the producer completes once a quote is accepted.
What is the assignment number? *
What is the piece called? *
Which client is it for? *
What kind of piece is it? *Website copyEmail sequenceProduct descriptionCase studyBrand voice guidePress release
What day was it briefed? *
When is it due? *
What fee was agreed?
Which writer takes it?
Open the assignmentDashboards
Weekly numbers
AssignmentsFees by type of assignment
- Email sequence$16,840
- Product description$5,505
- Website copy$25,610
- Brand voice guide$12,005
- Press release$3,210
- Case study$7,840
Words by type of assignment
- Email sequence8,840
- Product description3,860
- Website copy11,190
- Brand voice guide13,640
- Press release2,570
- Case study5,690
Writing hours by type of assignment
- Email sequence40.5
- Product description19.2
- Website copy54.6
- Brand voice guide60.9
- Press release11.9
- Case study25.2
Fees by week due
- Aug 9, 2026$2,445
- Aug 16, 2026$9,010
- Aug 23, 2026$8,415
- Aug 30, 2026$4,305
- Sep 6, 2026$4,825
- Sep 13, 2026$12,985
- Sep 20, 2026$2,080
- Sep 27, 2026$3,855
Assignments by stage
- Paid20
- Delivered5
- In review5
- Drafting5
- Briefed5
Fees waiting on client review$9,500
Also included
- Week by type of assignmentDrill-down
- Assignment boardStage rules
- Pieces in reviewDigest
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