SEO keyword planning

Coastline Pest Solutions · SEO keyword planning · Carlsbad, CA

Annika Wolstenholme runs marketing at Coastline Pest Solutions, a family-owned pest control company in Carlsbad, and uses this to teach a keyword classifier the business's own words and plan which searches to win.

Any business ContentAgents4 tables · 6 views · 1 form · 1 dashboard · 1 digest · 2 agents · 1 workflow

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Keyword board

Keyword Plan

New5

termite swarmers in springTermitesLearning

silverfish in bathroomGeneral pestLearning

pest inspection report for realtorInspectionsReady to buy

gopher control san marcosRodentsReady to buy

hotel bed bug inspectionBed bugsReady to buy

Classified5

how to get rid of ants in kitchen naturallyGeneral pestLearning

local tenting vs heat for termitesTermitesComparing

rat noises in walls at nightRodentsLearning

property manager pest contractCommercialComparing

cockroach exterminator carlsbadGeneral pestReady to buy

Targeting6

drywood termites signsTermitesLearning

mice in attic encinitasRodentsReady to buy

quarterly pest service priceGeneral pestComparing

bed bug heat treatment north countyBed bugsReady to buy

termite inspection before buying a houseInspectionsLearning

1 more

Ranking5

termite tenting cost carlsbadTermitesComparing

ant control oceansideGeneral pestReady to buy

wdo inspection for escrowInspectionsReady to buy

pest control vista caGeneral pestReady to buy

restaurant pest control san marcosCommercialReady to buy

Skipped3

raccoon removal oceansideRodentsReady to buy

buy termite sprayTermitesReady to buy

free pest control near meGeneral pestReady to buy

Tables

Keyword Plan

24 sample rows · 10 columns

Every search phrase the company might win, how often it is searched, how hard it is, and where it stands.

Search phrase	Service	Search intent	Searches a month	Difficulty	Status	Added on
free pest control near me	General pest	Ready to buy	3,200	71	Skipped	Sep 17, 2026
how to get rid of ants in kitchen naturally	General pest	Learning	2,400	52	Classified	Sep 14, 2026
buy termite spray	Termites	Ready to buy	1,600	58	Skipped	Sep 12, 2026
rat noises in walls at night	Rodents	Learning	1,300	40	Classified	Sep 19, 2026
silverfish in bathroom	General pest	Learning	1,100	27	New	Sep 28, 2026
drywood termites signs	Termites	Learning	880	38	Targeting	Aug 11, 2026
termite inspection before buying a house	Inspections	Learning	720	36	Targeting	Aug 29, 2026
termite swarmers in spring	Termites	Learning	640	30	New	Sep 27, 2026
pest control vista ca	General pest	Ready to buy	590	47	Ranking	Jul 21, 2026
ant control oceanside	General pest	Ready to buy	480	41	Ranking	Jul 12, 2026
quarterly pest service price	General pest	Comparing	390	44	Targeting	Aug 20, 2026
termite tenting cost carlsbad	Termites	Comparing	320	34	Ranking	Jul 7, 2026

12 more rows

Business Guidelines

6 sample rows · 2 columns

Short notes on what the company sells, where, and what its trade words mean.

Topic
The business
What we sell
What we do NOT sell
Where we work
Industry words that mean something specific
Who types what

Facets

16 sample rows · 4 columns

One row per way to sort a keyword, with the values allowed for it.

Dimension	What it means	Whose dimension
audience_type	Who is searching	platform
brand_presence	Whether a brand is named	platform
comparison_intent	Weighing options against each other	platform
compliance_framing	Regulatory / certification signals	platform
fulfillment_mode	Do it themselves vs have it done	platform
funnel_stage	How far along the buying journey	platform
intent_class	What the searcher fundamentally wants	platform
local_intent	Whether the search is location-bound	platform
pest_service	Which of this business's services the query is about, if any.	this site's own dimension
price_sensitivity	Cost focus in the query	platform
query_form	Grammatical shape of the query	platform
searcher_role	WHO is behind the query -- a buyer, a vendor pitching you, a competitor doing research, a job seeker. Distinct from Audience, which is which SEGMENT they belong to.	platform

4 more rows

Forms and booking

Suggest a keyword

Form

Suggest a keywordA technician passes on the words customers actually used on a call.

What did the customer search for or say? *

Which service was it about?General pestTermitesRodentsBed bugsInspectionsCommercial

Who heard it?

Add to the plan

Dashboards

Search plan

Keyword Plan

Searches a month by status

Ranking1,760
Targeting2,390
Classified4,240
New2,000
Skipped5,010

Keywords by service

Termites5
General pest8
Inspections3
Commercial2
Rodents4
Bed bugs2

Also included

New keywords to classifyDigest

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Customer feedbackFlintridge Harbor Product4 tables · 6 views · 1 form · 1 dashboard · 1 stage rule set · 1 agentGallery

IT helpdeskVelvetmoor Bend Helpdesk3 tables · 4 views · 1 form · 1 dashboard · 1 stage rule set · 1 agentGallery

Pages to TagBoard

When to Plant Tomatoes in Orange County	https://cedarandsagegardenco.net/blog/when-to-plant-tomatoes	Ready to tag
Saturday Workshop: Build a Pollinator Garden	https://cedarandsagegardenco.net/blog/pollinator-workshop	Ready to tag
Snails Eating Your Seedlings? Five Fixes That Work	https://cedarandsagegardenco.net/blog/snail-control	Ready to tag
Replacing Your Lawn With Native Groundcovers	https://cedarandsagegardenco.net/blog/lawn-replacement	Ready to tag

Tag libraryCedar & Sage Garden Co.3 tables · 5 views · 1 form · 1 dashboard · 1 digest · 2 agents · 1 workflowAgents

Vendor managementJessamine Heights Procurement4 tables · 7 views · 1 form · 1 dimension set · 1 dashboard · 1 digest · 1 notification · 1 agentImports

AI model picksQuillmarsh Creative3 tables · 5 views · 1 form · 1 dashboard · 1 digest · 1 stage rule set · 2 agents · 1 workflowAgents

Spring brake check postcards	Postcard	Brakes
Tire season search ads	Google Ads	Tires
Property manager fleet letters	Fleet outreach	Fleet service
Battery swap reminder texts	Text message	Batteries

You asked for saved filters, and now they are here	You said we did	Published
Dark mode: what changed after your feedback	You said we did	Published
Shorter onboarding, built from your comments	You said we did	Published
Export to spreadsheet: the three fixes you wanted	You said we did	Published

Standard laptop, 14-inch, finance image	Loaner pool	Live
Loaner pool, floor 2	Loaner pool	Live
Loaner pool, floor 3	Loaner pool	Live
Loaner pool, annex	Loaner pool	Out of date

Spring supplier day: what to expect and who to meet	VC-26-501	Supplier newsletter
New purchase order threshold for office supplies	VC-26-502	Policy notice
How to request a quote from Tollgate IT	VC-26-503	Buyer bulletin
Packaging reverse auction: how bidding works	VC-26-504	RFP announcement

Weekly client report summary	Live	—
Blog meta descriptions	Live	—
Social caption variants	Live	—
Brief-to-outline drafter	Live	—

Keyword board

Tables

Keyword Plan

Business Guidelines

Facets

Forms and booking

Suggest a keyword

Dashboards

Search plan

Also included

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