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Snow removal

Copperbrook Station Snow Services · Snow removal · Marquette, MI

Dagny Jessup is the operations lead at Copperbrook Station Snow Services, and she schedules every storm alert, renewal letter, Google update and text blast for the season, each one under a photo of a lot, walk or driveway the crews have cleared.

Home servicesContentGallery3 tables · 5 views · 1 form · 1 dimension set · 1 dashboard · 1 notification · 1 stage rule set · 1 agent
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Route photo wall

Customer messages
E
Early-bird letter with the new price sheetEarly-bird renewalsOut
F
First frost: salt orders openFirst-storm prepOut
E
Early-bird price ends FridayEarly-bird renewalsOut
T
Text: plow is on your street nowFirst-storm prepOut
F
First-storm checklist for property managersFirst-storm prepOut
S
Storm prep: move cars off the streetFirst-storm prepOut
C
Commercial lot walk-through offerSummer contract driveOut
M
Meet the route crewsSummer contract driveOut

Tables

Customer messages

27 sample rows · 11 columns

Every storm post, contract letter, update and text, where it goes, how far along it is and the route photo under it.

HeadlineCampaignStageGoes out asWritten byAim to send byWent out
Plow starts at four for the north lotsFirst-storm prepOn the calendarText blastYsolde Marchetti-BrandtOct 7, 2026—
Walks first or lots first? How we order a stormFirst-storm prepOn the calendarStorm alert postThorvald Kessiah-MbekiOct 9, 2026—
Early-bird Google post: book before the first flakeEarly-bird renewalsOn the calendarGoogle updateLudvig HaverkampOct 10, 2026—
Where to pile your own shoveled snowFirst-storm prepOn the calendarGoogle updateDagny JessupOct 11, 2026—
Two photos of a walk before and after we saltFirst-storm prepNeeds route photoStorm alert postThorvald Kessiah-MbekiOct 14, 2026—
Last call: early-bird renewalsEarly-bird renewalsOn the calendarText blastYsolde Marchetti-BrandtOct 15, 2026—
Text: seasonal clients, your route timesFirst-storm prepDraftingText blastYsolde Marchetti-BrandtOct 16, 2026—
Referral credit for neighbors on your streetEarly-bird renewalsDraftingContract letterLudvig HaverkampOct 21, 2026—
January route changes after the new subdivisionMid-winter route notesDraftingContract letterThorvald Kessiah-MbekiNov 14, 2026—
Thank you for a long winterLast season thank-yousOutContract letterLudvig Haverkamp—Apr 23, 2026
Season recap: lots cleared and salt savedLast season thank-yousOutGoogle updateDagny Jessup—May 8, 2026
Spring cleanup of salt on your walksLast season thank-yousOutText blastYsolde Marchetti-Brandt—May 18, 2026

15 more rows

Campaigns

5 sample rows · 7 columns

Stretches of the year the company writes to customers, each with its own purpose.

CampaignStartsEndsStatePieces
Last season thank-yousApr 18, 2026Jul 17, 2026WrappedThank you for a long winter, Season recap: lots cleared and salt saved, Spring cleanup of salt on your walks
Summer contract driveJun 17, 2026Sep 5, 2026WrappedSummer sign-up: lock in the old price, Why a seasonal contract beats per-storm calls, Contract renewal reminder, second notice, Meet the route crews, Commercial lot walk-through offer
First-storm prepAug 6, 2026Nov 14, 2026RunningStorm prep: move cars off the street, First-storm checklist for property managers, Text: plow is on your street now, First frost: salt orders open, Walks first or lots first? How we order a storm, Plow starts at four for the north lots, Where to pile your own shoveled snow, Two photos of a walk before and after we salt, Text: seasonal clients, your route times, Winter hours and holiday coverage
Early-bird renewalsSep 15, 2026Dec 14, 2026RunningEarly-bird price ends Friday, Early-bird letter with the new price sheet, Early-bird Google post: book before the first flake, Last call: early-bird renewals, Referral credit for neighbors on your street, Photo day at the depot
Mid-winter route notesNov 4, 2026Jan 13, 2027PlannedJanuary route changes after the new subdivision, Mid-winter refresher on ice-melt safety

Views

Message board

Customer messages
Idea4
Mid-winter refresher on ice-melt safetyMid-winter route notesStorm alert post
Thaw warning: why drains need clearing—Google update
Photo day at the depotEarly-bird renewalsText blast
Winter hours and holiday coverageFirst-storm prepContract letter
Drafting3
Text: seasonal clients, your route timesFirst-storm prepText blast
Referral credit for neighbors on your streetEarly-bird renewalsContract letter
January route changes after the new subdivisionMid-winter route notesContract letter
Needs route photo1
Two photos of a walk before and after we saltFirst-storm prepStorm alert post
On the calendar5
Walks first or lots first? How we order a stormFirst-storm prepStorm alert post
Plow starts at four for the north lotsFirst-storm prepText blast
Where to pile your own shoveled snowFirst-storm prepGoogle update
Early-bird Google post: book before the first flakeEarly-bird renewalsGoogle update
Last call: early-bird renewalsEarly-bird renewalsText blast
Out14
Thank you for a long winterLast season thank-yousContract letter
Season recap: lots cleared and salt savedLast season thank-yousGoogle update
Spring cleanup of salt on your walksLast season thank-yousText blast
Summer sign-up: lock in the old priceSummer contract driveContract letter
Why a seasonal contract beats per-storm callsSummer contract driveContract letter
9 more

Forms and booking

Suggest a message

Form
Suggest a messageWhere a driver or dispatcher drops something customers should hear.
What should customers be told? *
How should it go out? *Storm alert postContract letterGoogle updateText blast
Which campaign does it fit?
Add to the list

Dashboards

Messages at a glance

Customer messages
Pieces by stage
  • Out14
  • On the calendar5
  • Needs route photo1
  • Drafting3
  • Idea4
Send cost by kind
  • Contract letter$0
  • Google update$0
  • Text blast$342
  • Storm alert post$75
Renewals after messages92

Also included

  • Message boardStage rules
  • Send day tomorrowNotificationGives Dagny a heads-up one day ahead of a calendared send.

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