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Lawn care

Willowmere Hill Lawn Care · Lawn care · Lancaster, PA

Yusuf Mbatha is the route manager at Willowmere Hill Lawn Care, a lawn care company, and he uses this calendar to plan, make and publish a steady rhythm of posts and newsletters around the mowing seasons.

Home servicesContentCalendar3 tables · 5 views · 2 forms · 1 dimension set · 1 digest · 1 notification · 1 stage rule set · 1 agent
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Content board

Content
Idea5
Photos of the crew's new aeration machineWH-2360Instagram post
How much water does new seed really needWH-2365Blog article
Spring cleanup early-bird, announced in fallWH-2370Newsletter
Commercial accounts: winter snow planWH-2375Newsletter
Does mulch mowing help the lawnWH-2380Facebook post
Drafting5
What to do with fallen leaves besides bagging themWH-2335Blog article
Leaf removal price guideWH-2340Newsletter
Final overseeding checklist for cold nightsWH-2345Blog article
Mower blade sharpening before the winter tune-upWH-2350Instagram post
Winter tune-up offer: book your mower slotWH-2355Newsletter
In review4
Aeration week reminder for returning customersWH-2275Newsletter
Three signs your lawn needs aerationWH-2280Instagram post
Leaf removal: how our sign-up worksWH-2285Blog article
Overseeding mistakes we see every OctoberWH-2290Blog article
Scheduled8
Aeration slots are filling fastWH-2295Facebook post
Referral month halfway: who has earned a trimWH-2300Facebook post
Seed, water, wait: the first fourteen daysWH-2305Newsletter
Referral month closing soonWH-2310Text blast
Fall fertilizer timing explainedWH-2315Blog article
3 more
Published14
Why July is the month to check your sprinkler headsWH-2205Blog article
Is your lawn getting its inch of water?WH-2210Facebook post
Summer irrigation checkup: book before the heatWH-2215Newsletter
Before and after: a clogged zone valveWH-2220Instagram post
Brown spots that are not droughtWH-2225Blog article
9 more

Tables

Content

36 sample rows · 15 columns

Every post, newsletter and article from idea to published, with the day it goes out.

PiecePiece numberKindTopicWho gets itStatusGoes out
Aeration slots are filling fastWH-2295Facebook postAeration and overseedingAll customersScheduledOct 6, 8:30 PM
Referral month halfway: who has earned a trimWH-2300Facebook postSeasonal offerAll customersScheduledOct 8, 11:30 AM
Seed, water, wait: the first fourteen daysWH-2305NewsletterAeration and overseedingNew customersScheduledOct 10, 1:00 PM
Referral month closing soonWH-2310Text blastSeasonal offerAll customersScheduledOct 13, 4:00 PM
Leaf season is coming: reserve a cleanup dayWH-2325Facebook postLeaf removalAll customersScheduledOct 14, 1:00 PM
Fall fertilizer timing explainedWH-2315Blog articleFertilizer scheduleAll customersScheduledOct 15, 8:30 PM
Last chance: referral trims end FridayWH-2320Instagram postSeasonal offerAll customersScheduledOct 17, 11:30 AM
Aeration results: week one photosWH-2330Instagram postCustomer storyAll customersScheduledOct 19, 4:00 PM

Campaigns

5 sample rows · 9 columns

The seasonal pushes that content is planned around, with their dates and ad budget.

CampaignSeasonStatusStartsEndsAd budgetPieces
Summer irrigation checkupSummerFinishedJul 22, 2026Aug 31, 2026$350Why July is the month to check your sprinkler heads, Is your lawn getting its inch of water?, Summer irrigation checkup: book before the heat, Before and after: a clogged zone valve, Brown spots that are not drought, Dry August reminder for new lawns
Fall aeration and overseeding pushFallRunningSep 5, 2026Nov 4, 2026$900Fall aeration opens: what it does for your lawn, Core aeration in sixty seconds, When to overseed in our region, The Hallerbeck lawn after one season of overseeding, Mowing height in cooler weather, Aeration week reminder for returning customers, Overseeding mistakes we see every October, Aeration slots are filling fast, Seed, water, wait: the first fourteen days, Fall fertilizer timing explained, Aeration results: week one photos, Final overseeding checklist for cold nights
Referral monthFallRunningSep 21, 2026Oct 19, 2026$250Refer a neighbor, both get a free edge trim, Referral month: how it works, Refer a neighbor: last call text, Three signs your lawn needs aeration, Referral month halfway: who has earned a trim, Referral month closing soon, Last chance: referral trims end Friday
Leaf removal sign-upFallPlanningOct 10, 2026Nov 24, 2026$400Leaf removal: how our sign-up works, Leaf season is coming: reserve a cleanup day, What to do with fallen leaves besides bagging them, Leaf removal price guide, How much water does new seed really need
Winter equipment tune-up offerWinterPlanningNov 14, 2026Dec 14, 2026$300Mower blade sharpening before the winter tune-up, Winter tune-up offer: book your mower slot, Commercial accounts: winter snow plan

Forms and booking

Suggest a lawn-care topic

Form
Suggest a lawn-care topicThe box at the bottom of every newsletter and the page linked from a service invoice.
What would you like to read about? *
Would you rather read it or see a photo? *Facebook postInstagram postNewsletterBlog articleText blast
What first name can we credit?
What email should the answer go to?
Send my idea

Plan a piece

Form
Plan a pieceThe short sheet the writer fills in when a post or newsletter gets a slot.
What is the piece about? *
Where does it run? *Facebook postInstagram postNewsletterBlog articleText blast
Which topic does it cover?Spring cleanupMowing heightAeration and overseedingFertilizer scheduleLeaf removalIrrigation checksCustomer storySeasonal offer
Who should get it?All customersNew customersCommercial accountsEstimate leads
Who writes it?
Is it part of a campaign?
Add to the plan

Also included

  • Content boardStage rules
  • Scheduled piecesDigest
  • Piece scheduledNotificationTells the customer care lead the moment a piece is scheduled, so replies to it are covered on the day.

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