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Content calendar

Glenhallow Station Marketing Team · Content calendar · Portland, OR

Gaspard Albescu is the marketing manager at Glenhallow Station Marketing Team, an in-house marketing team, and he runs the content calendar from this list so each channel's request is answered and published within the week, with an assistant that reads the list when he needs a number.

Any businessCustomer serviceAgents5 tables · 6 views · 1 form · 1 digest · 1 notification · 1 row action · 1 agent
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Content calendar

Content requests
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1
2Black Friday landing page
3Fall trail finale event signsReturn label instructions page+1
4Black Friday paid search ads
5Black Friday in-store signageGifting edit cover story
6Gifting edit print insertWinter wholesale preview video script
7Gifting edit email seriesDemo days event page+2
8Gift receipt policy answer
9Gifting edit table cardsBlack Friday doorbuster sign set
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31

Tables

Content requests

38 sample rows · 15 columns

Everything a channel asks the team to make, who is on it and whether it ran the same week.

RequestRequest numberAsked byWhat to makeRuns onCampaignWhere it stands
Gift receipt policy answerGM-26-138Lemuel Tarrant-AkinBlog postWebsite and blogAlways-on Care AnswersNew
Gifting edit table cardsGM-26-136Nolan Ashby-ReyesFlyer or signIn-store signageCold Weather Gifting EditNew
Black Friday doorbuster sign setGM-26-137Hartley Vossberg-LinFlyer or signIn-store signageBlack Friday Gear SaleNew
Store pickup help articleGM-26-134Lemuel Tarrant-AkinBlog postWebsite and blogAlways-on Care AnswersBriefed
Demo days Instagram teasersGM-26-135Jules Brackenridge-MoonSocial postsInstagramSpring Demo Days EventsNew
Gifting edit email seriesGM-26-132Mirela Dunsmuir-KhanEmail campaignWeekly newsletterCold Weather Gifting EditBriefed
Demo days event pageGM-26-133Jules Brackenridge-MoonLanding pageWebsite and blogSpring Demo Days EventsBriefed
Winter wholesale preview video scriptGM-26-131Kalinda Prewitt-EspositoVideo scriptWebsite and blogWinter Wholesale PreviewIn production
Gifting edit print insertGM-26-129Hartley Vossberg-LinFlyer or signIn-store signageCold Weather Gifting EditIn production
Black Friday paid search adsGM-26-130Orla Penwarden-DialloAd copyPaid search adsBlack Friday Gear SaleIn production
Return label instructions pageGM-26-125Lemuel Tarrant-AkinLanding pageWebsite and blogAlways-on Care AnswersIn review
Black Friday in-store signageGM-26-127Hartley Vossberg-LinFlyer or signIn-store signageBlack Friday Gear SaleIn production

26 more rows

Requesters

8 sample rows · 7 columns

Managers and department leads who send work to the team.

RequesterDepartmentMobileEmailRequests
Hartley Vossberg-LinRetail stores(503) 555-0111hartley.vossberg@willametterowmail.comSidewalk sale flyer, Trail season email to store managers, Black Friday in-store signage, Gifting edit print insert, Black Friday doorbuster sign set
Ingeborg Castellan-OyewoleE-commerce(503) 555-0112ingeborg.castellan@pdxtrailheadmail.netWrap-up email to loyalty members, Fall trail Instagram carousel, Black Friday teaser email, Black Friday landing page, Black Friday Instagram series
Jules Brackenridge-MoonEvents(503) 555-0113jules.brackenridge@rosecityretailmail.netTrail photo contest Instagram posts, Fall demo day booth banner, Trail maintenance volunteer day post, Fall trail finale event signs, Demo days event page, Demo days Instagram teasers
Kalinda Prewitt-EspositoWholesale(503) 555-0114kalinda.prewitt@willametterowmail.comDealer lookbook video script, Winter wholesale preview invitation, Wholesale lookbook landing page, Wholesale price sheet cover, Preview day confirmation email, Winter wholesale preview video script
Lemuel Tarrant-AkinCustomer care(503) 555-0115lemuel.tarrant@pdxtrailheadmail.netReturn policy answer page, Warranty claim email template, Sizing guide infographic, Gift card terms FAQ update, Order tracking help article, Return label instructions page, Store pickup help article, Gift receipt policy answer
Mirela Dunsmuir-KhanLeadership(503) 555-0116mirela.dunsmuir@rosecityretailmail.netSummer wrap-up blog post, Founders story blog post, Gifting edit cover story, Gifting edit email series
Nolan Ashby-ReyesRetail stores(503) 555-0117nolan.ashby@willametterowmail.comStore window posters for fall trail, Gifting edit table cards
Orla Penwarden-DialloE-commerce(503) 555-0118orla.penwarden@pdxtrailheadmail.netPaid search ads for hiking boots, Black Friday paid search ads

Campaigns

7 sample rows · 10 columns

Each campaign on the calendar, its budget and the requests that feed it.

CampaignQuarterBudgetStartsEndsStandingOwner
Spring Demo Days EventsQ1 2027$12,000Sep 30, 2026Mar 4, 2027LiveRuben Calloway-Tran
Cold Weather Gifting EditQ4 2026$14,000Sep 25, 2026Dec 24, 2026LiveThea Lindqvist-Boateng
Black Friday Gear SaleQ4 2026$24,000Sep 15, 2026Nov 29, 2026LiveGaspard Albescu
Winter Wholesale PreviewQ4 2026$9,000Aug 16, 2026Nov 4, 2026LiveImogen Starling-Okoro
Fall Trail Season LaunchQ3 2026$18,000Jul 22, 2026Oct 25, 2026LiveGaspard Albescu
Summer Wrap-up and Photo ContestQ3 2026$15,000May 18, 2026Sep 5, 2026WrappedImogen Starling-Okoro
Always-on Care AnswersQ4 2026$6,000Mar 19, 2026Aug 1, 2027LiveThea Lindqvist-Boateng

Channels

6 sample rows · 6 columns

Where the team's work runs and how many people each place reaches.

ChannelReaders and viewersHow often it runsChannel ownerRequests
In-store signage9,000MonthlyRuben Calloway-TranSidewalk sale flyer, Store window posters for fall trail, Black Friday in-store signage, Gifting edit print insert, Gifting edit table cards, Black Friday doorbuster sign set
Instagram18,500DailyImogen Starling-OkoroTrail photo contest Instagram posts, Fall trail Instagram carousel, Trail maintenance volunteer day post, Black Friday Instagram series, Demo days Instagram teasers
Paid search ads120,000RollingImogen Starling-OkoroPaid search ads for hiking boots, Black Friday paid search ads
Trade show booth3,500QuarterlyRuben Calloway-TranFall demo day booth banner, Fall trail finale event signs
Website and blog61,000RollingThea Lindqvist-BoatengSummer wrap-up blog post, Return policy answer page, Sizing guide infographic, Dealer lookbook video script, Wholesale lookbook landing page, Gift card terms FAQ update, Wholesale price sheet cover, Founders story blog post, Order tracking help article, Black Friday landing page, Return label instructions page, Gifting edit cover story, Winter wholesale preview video script, Demo days event page, Store pickup help article, Gift receipt policy answer
Weekly newsletter42,000WeeklyImogen Starling-OkoroWrap-up email to loyalty members, Warranty claim email template, Trail season email to store managers, Winter wholesale preview invitation, Preview day confirmation email, Black Friday teaser email, Gifting edit email series

Forms and booking

Ask the marketing team

Form
Ask the marketing teamWhat a store manager or a department fills in to ask the team to make something.
What do you need made? *
What kind of piece is it?Blog postEmail campaignSocial postsLanding pageFlyer or signVideo scriptAd copy
Where will it run? *
Which campaign is it for?
Who is asking? *
By which day must it run?
Send to the team

Also included

  • Pieces waiting in reviewDigest
  • New requestNotificationLets the marketing manager know the moment a channel sends a request so it is briefed that day.
  • Draft a briefRow action

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