Auto repair shop

Larchmont Landing Auto Repair · Auto repair shop · Kalamazoo, MI

Dario Pemberton is the service manager at Larchmont Landing Auto Repair, a six-bay shop in Kalamazoo, and he uses this calendar to plan, write and publish a steady run of posts and newsletters around the seasons cars need work.

Automotive ContentCalendar3 tables · 5 views · 2 forms · 1 dimension set · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent

Use this template

Content board

Content

Idea5

What a failing water pump sounds likeLL-2461Facebook post

Spring letter: get the A/C checked before it is hotLL-2466Newsletter

A 20-year-old pickup, a timing belt, and its owner's loyaltyLL-2471Instagram post

Which check-engine codes can wait a week and which cannotLL-2476Blog article

Fleet account tune-up pricing for small businessesLL-2481Google Business post

Drafting4

How to find the date code on a tireLL-2441Facebook post

Jump-start do's and don'ts, in four photosLL-2446Instagram post

Our six bays and what each one is forLL-2451Facebook post

New Year tune-up booking windowLL-2456Google Business post

In review4

Check-engine light on? Three things to do firstLL-2421Facebook post

Rotation pattern for front-wheel-drive carsLL-2426Instagram post

December letter: what to ask before a long road tripLL-2431Newsletter

Why the heater blows cold: coolant levels explainedLL-2436Blog article

Scheduled6

What our battery load test actually showsLL-2391Facebook post

Oil change slots open Saturday morningLL-2396Text blast

November letter: winter tires or all-seasons?LL-2401Newsletter

Mounting a winter tire, start to finishLL-2406Instagram post

Short trips and oil: why city driving is the hard kindLL-2411Blog article

1 more

Published18

Squealing brakes before the school run are a warning, not a quirkLL-2301Facebook post

August letter: get the brakes looked at before school startsLL-2306Newsletter

How we measure brake pad thickness, in millimetresLL-2311Instagram post

Brake inspection with every oil change through Labor DayLL-2316Google Business post

Back-to-school brake special ends soonLL-2321Text blast

13 more

Tables

Content

37 sample rows · 15 columns

Every post, newsletter and article from idea to published, with the day and hour it goes out.

Piece	Piece number	Kind	Topic	Who gets it	Status	Goes out
What our battery load test actually shows	LL-2391	Facebook post	Battery and winter prep	All customers	Scheduled	Oct 8, 4:00 PM
Oil change slots open Saturday morning	LL-2396	Text blast	Oil changes	All customers	Scheduled	Oct 10, 8:00 PM
November letter: winter tires or all-seasons?	LL-2401	Newsletter	Tire rotation and swaps	All customers	Scheduled	Oct 13, 11:30 AM
Mounting a winter tire, start to finish	LL-2406	Instagram post	Tire rotation and swaps	All customers	Scheduled	Oct 19, 9:30 PM
Short trips and oil: why city driving is the hard kind	LL-2411	Blog article	Oil changes	All customers	Scheduled	Oct 24, 1:00 PM
Holiday week hours and last-chance oil change	LL-2416	Google Business post	Seasonal offer	All customers	Scheduled	Oct 31, 2:00 PM

Campaigns

5 sample rows · 9 columns

The seasonal pushes the content is planned around, with their dates and ad budget.

Campaign	Season	Status	Starts	Ends	Ad budget	Pieces
Back-to-school brake check	Fall	Finished	Jul 9, 2026	Aug 21, 2026	$500	Squealing brakes before the school run are a warning, not a quirk, August letter: get the brakes looked at before school starts, How we measure brake pad thickness, in millimetres, Brake inspection with every oil change through Labor Day, Back-to-school brake special ends soon, The rotor we caught on a teacher's minivan before it failed
Oil change reminder series	Fall	Running	Aug 6, 2026	Dec 4, 2026	$900	September letter: why 5,000 miles is no longer a rule, Synthetic or conventional: a one-minute answer, What a cut-open oil filter really looks like, Reading your dipstick without guessing, Does the little windshield sticker mean anything?, Your oil change window is open, Oil change slots open Saturday morning, Short trips and oil: why city driving is the hard kind, Holiday week hours and last-chance oil change, Why the heater blows cold: coolant levels explained, Our six bays and what each one is for
Winter-ready checkup	Winter	Running	Aug 31, 2026	Nov 14, 2026	$800	October letter: the winter-ready checklist, Is your battery older than four years?, Check your wiper blades before the first frost, Winter-ready checkup: 21 points looked over in an hour, The penny test for tire tread, step by step, A no-start at six in the morning and what we found, What our battery load test actually shows, Check-engine light on? Three things to do first, Jump-start do's and don'ts, in four photos, New Year tune-up booking window
Winter tire swap season	Fall	Planning	Oct 12, 2026	Dec 4, 2026	$600	November letter: winter tires or all-seasons?, Mounting a winter tire, start to finish, Rotation pattern for front-wheel-drive cars, December letter: what to ask before a long road trip, How to find the date code on a tire
Spring A/C check	Spring	Planning	Jan 3, 2027	Feb 22, 2027	$400	What a failing water pump sounds like, Spring letter: get the A/C checked before it is hot

Views

Content calendar

Content

October 2026

Sun

Mon

Tue

Wed

Thu

Fri

Sat

1A no-start at six in the morning and what we found

8What our battery load test actually shows

10Oil change slots open Saturday morning

13November letter: winter tires or all-seasons?

15Check-engine light on? Three things to do first

17Rotation pattern for front-wheel-drive cars

19Mounting a winter tire, start to finish

21How to find the date code on a tire

24Short trips and oil: why city driving is the hard kind

26December letter: what to ask before a long road trip

29Jump-start do's and don'ts, in four photos

31Holiday week hours and last-chance oil change

Forms and booking

Ask us about your car

Form

Ask us about your carThe box in every newsletter where a customer sends a car question for the shop to answer in a post.

What do you want to know about your car? *

Would you like the answer in a post or a longer article? *Facebook postInstagram postGoogle Business postNewsletterBlog articleText blast

What first name may we use?

Which email should we answer to?

Send my question

Plan a piece

Form

Plan a pieceA staff sheet for putting a new post or newsletter on the calendar.

What is the piece about? *

Where will it run? *Facebook postInstagram postGoogle Business postNewsletterBlog articleText blast

Which topic does it cover?Oil changesTire rotation and swapsBrake checksBattery and winter prepCheck-engine lightCooling and A/CCustomer storySeasonal offer

Who should receive it?All customersNew customersFleet accountsEstimate leads

Who is writing it?

Does it belong to a campaign?

Add to the plan

Dashboards

Content at a glance

Content

Pieces by status

Published18
Scheduled6
In review4
Drafting4
Idea5

People reached by kind

Facebook post13,430
Newsletter7,050
Instagram post4,160
Google Business post1,230
Text blast1,570
Blog article2,560

Pieces by week

Jul 5, 20261
Jul 12, 20262
Jul 19, 20261
Aug 2, 20262
Aug 9, 20261
Aug 16, 20261
Aug 23, 20261
Aug 30, 20262

Also included

Content boardStage rules
Scheduled piecesDigest
Piece scheduledNotificationTells the front desk the moment a piece is scheduled, so calls about it are covered that day.

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Check tire pressure on the first of every month	Maintenance tip	Published
What a missed oil change really costs a delivery van	Newsletter issue	Published
Brake pads: the three signs a driver should report	Maintenance tip	Published
Why we log every battery test in the van's file	Maintenance tip	Published

Outback after the gravel season	Interior reset	Shown
F-150 full detail before the lake trip	Full detail	Shown
Odyssey seat-and-carpet reset	Interior reset	Shown
Wrangler wheel and tire refresh	Wheel and tire	Shown

RO 2040: 2016 Honda CR-V, brake pads and rotors	Brake pads and rotors	Dropped off
RO 2041: 2015 Kia Sorento, check-engine light diagnosis	Check-engine light diagnosis	Dropped off
RO 2042: 2022 Chevrolet Equinox, oil change and multi-point inspection	Oil change and multi-point inspection	Dropped off
RO 2043: 2017 Volkswagen Jetta, four-wheel alignment	Four-wheel alignment	Dropped off

Ansel Wickersham	+1 208 555 0110	ansel.wickersham@ridgelinepostbox.net
Rosalind Tennyson	+1 208 555 0111	rosalind.tennyson@ridgelinepostbox.net
Dario Fontaine-Ruiz	+1 208 555 0112	dario.fontaineruiz@ridgelinepostbox.net
Imogen Kestrelwood	+1 208 555 0113	imogen.kestrelwood@ridgelinepostbox.net

Charged twice for the September renewal	JC-26-101	Billing question
Wants to upgrade to Shine	JC-26-102	Plan change
Scratch on the rear quarter panel	JC-26-103	Damage claim
Brush left streaks across the hood	JC-26-104	Tunnel complaint

Triple foam conditioner	CW-4102	Soaps and chemicals
High-pH presoak	CW-4107	Soaps and chemicals
Low-pH presoak	CW-4113	Soaps and chemicals
Wheel cleaner, acid-free	CW-4121	Soaps and chemicals

Content board

Tables

Content

Campaigns

Views

Content calendar

Forms and booking

Ask us about your car

Plan a piece

Dashboards

Content at a glance

Also included

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