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Content calendar

Quaintree Way Marketing Team · Content calendar · Portland, OR

Rhys Jessup is the marketing manager at Quaintree Way Marketing Team, the in-house team of an outdoor-gear retailer in Portland, and he uses this to move every newsletter, blog, social and video post from request through drafting, review and publishing to the day its freelancer is paid.

Any businessWork ordersBoards4 tables · 6 views · 1 form · 1 dimension set · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent
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Content board

Posts
Requested4
Holiday gift guide announcement emailQW-4014Newsletter
Five stocking stuffers under thirty dollarsQW-4021Blog
Gift guide teaser reelsQW-4031Instagram
Boot trade-in how it works explainerQW-4044Video
Drafting5
Layering for a wet October hikeQW-4060Blog
Fall fleece flat-lay carouselQW-4079Instagram
Layering guide email, part twoQW-4101Newsletter
Paddle sale last-weekend countdownQW-4126LinkedIn
Staff pick: the pack our guides trustQW-4154Newsletter
In review4
How to size a kayak paddleQW-4185Blog
Paddle sale hero video cutQW-4219Video
Staff picks, issue nineQW-4256Newsletter
Layering guide cover illustration setQW-4296Instagram
Approved3
Rain shell buyer's checklistQW-4339Blog
Paddle sale email, final pushQW-4385Newsletter
Staff pick spotlight photo setQW-4434Instagram
Published6
Trail season recap for shareholdersQW-4486LinkedIn
Paddle sale launch emailQW-4541Newsletter
Choosing your first touring kayakQW-4599Blog
Paddle sale launch videoQW-4660Video
Staff picks, issue eightQW-4724Newsletter
1 more
Paid8
Spring trail map giveaway emailQW-4861Newsletter
Ten trailheads within an hourQW-4934Blog
Spring season kickoff reelQW-5010Instagram
Trail socks buyer's guideQW-5089Blog
Season launch photo walkQW-5171Instagram
3 more

Tables

Posts

30 sample rows · 11 columns

Every piece of content from the first request through drafting, review, publishing and paying the writer.

PostPost numberChannelStatusCampaignWriterRequested by
Boot trade-in how it works explainerQW-4044VideoRequestedWinter boot trade-in—Pascale Quillan
Five stocking stuffers under thirty dollarsQW-4021BlogRequestedHoliday gift guide—Jocasta Quarles
Gift guide teaser reelsQW-4031InstagramRequestedHoliday gift guide—Pascale Quillan
Holiday gift guide announcement emailQW-4014NewsletterRequestedHoliday gift guide—Imani Ibarra
Layering guide email, part twoQW-4101NewsletterDraftingFall layering guideRamsey OyelaranImani Ibarra
Staff pick: the pack our guides trustQW-4154NewsletterDraftingStaff picks newsletter seriesRamsey OyelaranImani Ibarra
Layering for a wet October hikeQW-4060BlogDraftingFall layering guideKiona BrightwaterJocasta Quarles
Fall fleece flat-lay carouselQW-4079InstagramDraftingFall layering guideYusuf JessopPascale Quillan
Layering guide cover illustration setQW-4296InstagramIn reviewFall layering guideZuri VasquezPascale Quillan
Paddle sale last-weekend countdownQW-4126LinkedInDraftingSummer paddle saleMatthias WexlerPascale Quillan
How to size a kayak paddleQW-4185BlogIn reviewSummer paddle saleKiona BrightwaterJocasta Quarles
Paddle sale hero video cutQW-4219VideoIn reviewSummer paddle saleOdessa NwosuPascale Quillan

18 more rows

Campaigns

6 sample rows · 9 columns

The pushes the content supports, what each is for, when it runs and what it may spend.

CampaignGoalCampaign statusStartsEndsContent budgetPosts
Winter boot trade-inEmail list growthPlanningOct 30, 2026Dec 24, 2026$2,400Boot trade-in how it works explainer
Holiday gift guideSalesPlanningOct 19, 2026Dec 14, 2026$5,200Holiday gift guide announcement email, Five stocking stuffers under thirty dollars, Gift guide teaser reels
Fall layering guideAwarenessLiveSep 7, 2026Nov 9, 2026$3,000Layering for a wet October hike, Fall fleece flat-lay carousel, Layering guide email, part two, Layering guide cover illustration set, Rain shell buyer's checklist, Fall layering guide announcement
Summer paddle saleSalesLiveAug 26, 2026Oct 25, 2026$3,600Paddle sale last-weekend countdown, How to size a kayak paddle, Paddle sale hero video cut, Paddle sale email, final push, Paddle sale launch email, Choosing your first touring kayak, Paddle sale launch video, Summer gear illustrations
Staff picks newsletter seriesEmail list growthLiveAug 6, 2026Dec 4, 2026$2,800Staff pick: the pack our guides trust, Staff picks, issue nine, Staff pick spotlight photo set, Trail season recap for shareholders, Staff picks, issue eight, Staff picks, issue seven
Spring trail season launchAwarenessWrappedJul 2, 2026Sep 10, 2026$4,200Spring trail map giveaway email, Ten trailheads within an hour, Spring season kickoff reel, Trail socks buyer's guide, Season launch photo walk, Trail running LinkedIn series, part one

Contributors

6 sample rows · 7 columns

The freelance writers, designers and editors who make the posts and what each charges.

ContributorSpecialtyDay ratePhoneEmailPosts
Kiona BrightwaterLong-form writer$300(503) 555-0160kiona.brightwater@bridgetownstudio.netLayering for a wet October hike, How to size a kayak paddle, Rain shell buyer's checklist, Choosing your first touring kayak, Ten trailheads within an hour, Trail socks buyer's guide
Matthias WexlerSocial copywriter$120(503) 555-0161matthias.wexler@cedarlinemail.comPaddle sale last-weekend countdown, Trail season recap for shareholders, Fall layering guide announcement, Trail running LinkedIn series, part one
Odessa NwosuVideo editor$450(503) 555-0162odessa.nwosu@harrowfieldpost.orgPaddle sale hero video cut, Paddle sale launch video, Spring season kickoff reel
Yusuf JessopPhotographer$380(503) 555-0163yusuf.jessop@bridgetownstudio.netFall fleece flat-lay carousel, Staff pick spotlight photo set, Season launch photo walk
Ramsey OyelaranEmail copywriter$220(503) 555-0164ramsey.oyelaran@cedarlinemail.comLayering guide email, part two, Staff pick: the pack our guides trust, Staff picks, issue nine, Paddle sale email, final push, Paddle sale launch email, Staff picks, issue eight, Spring trail map giveaway email, Staff picks, issue seven
Zuri VasquezIllustrator$260(503) 555-0165zuri.vasquez@harrowfieldpost.orgLayering guide cover illustration set, Summer gear illustrations

Forms and booking

Content request

Form
Content requestUsed by anyone at the retailer to ask the marketing team for a post.
What should the post be about? *
Where should it run? *NewsletterBlogLinkedInInstagramVideo
Which campaign does it help?
By what day does it need to go out?
Send to marketing

Dashboards

Content week

Posts
Published, not yet paid$1,620
Posts by status
  • Requested4
  • Drafting5
  • In review4
  • Approved3
  • Published6
  • Paid8
Posts by channel
  • Newsletter9
  • Blog8
  • Instagram6
  • Video3
  • LinkedIn4

Also included

  • Content boardStage rules
  • Monday review listDigest
  • Ready for reviewNotificationTells the content editor the moment a draft lands in review.

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