AI Matrx Logo

PR Agency Desk

Fairlight Communications · PR agency · Minneapolis, MN

Delphine Marchetti-Oyelaran runs a PR agency and uses this to see which pitches need a follow-up, which journalists are warm, and what coverage each client earned this month.

Media and creatorsContentLinked tables6 tables · 23 views · 1 form · 2 row actions · 1 agent
Use this template

Clients board

Clients
Prospect1
Brightleaf Tea CompanyConsumer goods—
Active4
Larkspur AnalyticsSoftware$6,500
Honeycomb KitchensFood and drink$4,200
Westbrook Community ClinicHealthcare$3,500
Ledgerwise PaymentsFinancial technology$8,000
On hold1
Riverbend Food BankNonprofit$1,800
Ended1
Torchlight LearningSoftware$5,000

Tables

Clients

7 sample rows · 14 columns

The organizations the agency represents, with retainer and ownership.

ClientStatusSectorMonthly fee (USD)Contact emailClient sinceAccount lead
Larkspur AnalyticsActiveSoftware$6,500press@larkspuranalytics.netOct 3, 2025Rafael Quintanilla
Honeycomb KitchensActiveFood and drink$4,200hello@honeycombkitchens.netMar 22, 2026Everett Lund
Westbrook Community ClinicActiveHealthcare$3,500comms@westbrookclinic.netJun 5, 2025Rafael Quintanilla
Ledgerwise PaymentsActiveFinancial technology$8,000media@ledgerwisepay.netJul 20, 2026Delphine Marchetti-Oyelaran
Riverbend Food BankOn holdNonprofit$1,800info@riverbendfoodbank.netJan 16, 2025Everett Lund
Brightleaf Tea CompanyProspectConsumer goods—marketing@brightleaftea.net—Delphine Marchetti-Oyelaran
Torchlight LearningEndedSoftware$5,000press@torchlightlearn.netAug 9, 2024Rafael Quintanilla

Campaigns

8 sample rows · 17 columns

Each news moment the agency pitches, from planning to wrap-up.

CampaignStatusKindPitching startsNews dateClientLead
Larkspur forecasting launchLiveProduct launchSep 28, 2026Oct 15, 2026Larkspur AnalyticsSoo-jin Petrakis
Larkspur customer data studyPitchingThought leadershipOct 13, 2026Oct 27, 2026Larkspur AnalyticsSoo-jin Petrakis
Honeycomb second location openingPitchingEventOct 10, 2026Oct 24, 2026Honeycomb KitchensEverett Lund
Honeycomb summer menu previewPlanningProduct launchOct 30, 2026Nov 17, 2026Honeycomb KitchensEverett Lund
Westbrook flu clinic driveLiveEventSep 18, 2026Oct 4, 2026Westbrook Community ClinicRafael Quintanilla
Ledgerwise Series B announcementPitchingFunding newsOct 12, 2026Oct 22, 2026Ledgerwise PaymentsRafael Quintanilla
Ledgerwise fraud trends briefingPlanningThought leadershipOct 25, 2026Nov 8, 2026Ledgerwise PaymentsSoo-jin Petrakis
Riverbend winter appealWrappedEventJun 20, 2026Aug 9, 2026Riverbend Food BankEverett Lund

Media contacts

9 sample rows · 9 columns

Journalists, editors and producers the agency pitches.

JournalistOutletBeatEmailRelationshipLast contactedRelationship owner
Petra LindholmCascade Business LedgerBusinessplindholm@cascadeledger.netWarmOct 6, 2026Soo-jin Petrakis
Idris BellamyNorthern Tech WireTechnologyidris@northerntechwire.netFriendlyOct 14, 2026Soo-jin Petrakis
Calista EverhartMetro Table MagazineFoodcalista@metrotable.netWarmSep 28, 2026Everett Lund
Gideon OkaforHeartland Health JournalHealthgokafor@heartlandhealth.netColdJul 20, 2026Rafael Quintanilla
Thalia BrandvoldTwin Cities DailyLocal newstbrandvold@tcdaily.netFriendlyOct 12, 2026Soo-jin Petrakis
Marcus TeodorescuPayments QuarterlyTrade pressmarcus@paymentsquarterly.netWarmOct 15, 2026Rafael Quintanilla
Rosalind AchterbergPrairie Public RadioLocal newsrachterberg@prairiepublic.netColdMay 21, 2026Everett Lund
Dev RanganathanVenture LedgerBusinessdev@ventureledger.netWarmOct 10, 2026Rafael Quintanilla
Annika SorensenKitchen & CellarFoodannika@kitchencellar.netFriendlyOct 16, 2026Everett Lund

Pitches

12 sample rows · 9 columns

Each pitch sent to a journalist for a campaign, with its follow-up date.

PitchStatusCampaignJournalistSentFollow up onAngle
Larkspur launch to Northern Tech WireCoveredLarkspur forecasting launchIdris BellamySep 30, 2026Oct 6, 2026First look at the forecasting engine
Larkspur launch to Cascade Business LedgerRepliedLarkspur forecasting launchPetra LindholmOct 1, 2026Oct 8, 2026Customer story: cutting stockouts
Larkspur study to Venture LedgerSentLarkspur customer data studyDev RanganathanOct 14, 2026Oct 19, 2026Data on how teams share dashboards
Larkspur study to Cascade Business LedgerDraftLarkspur customer data studyPetra Lindholm—Oct 20, 2026Exclusive for Monday
Honeycomb opening to Metro TableSentHoneycomb second location openingCalista EverhartOct 13, 2026Oct 14, 2026Second kitchen and the new bread program
Honeycomb opening to Kitchen & CellarRepliedHoneycomb second location openingAnnika SorensenOct 12, 2026Oct 21, 2026Chef interview offer
Honeycomb opening to Twin Cities DailySentHoneycomb second location openingThalia BrandvoldOct 11, 2026Oct 17, 2026Local jobs and neighborhood angle
Westbrook drive to Twin Cities DailyCoveredWestbrook flu clinic driveThalia BrandvoldSep 20, 2026Sep 26, 2026Free flu shots, extended hours
Westbrook drive to Prairie Public RadioDeclinedWestbrook flu clinic driveRosalind AchterbergSep 21, 2026Sep 28, 2026Interview with the nurse lead
Ledgerwise Series B to Venture LedgerRepliedLedgerwise Series B announcementDev RanganathanOct 14, 2026Oct 20, 2026Embargoed round details
Ledgerwise Series B to Payments QuarterlySentLedgerwise Series B announcementMarcus TeodorescuOct 15, 2026Oct 21, 2026Where the money goes next
Ledgerwise briefing to Payments QuarterlyDraftLedgerwise fraud trends briefingMarcus Teodorescu—Oct 28, 2026Fraud trend numbers

Coverage

8 sample rows · 9 columns

Every earned mention, with outlet, reach and tone.

HeadlineOutletPublishedEstimated reachToneLinkCampaign
Larkspur unveils forecasting engine for retailersNorthern Tech WireOct 6, 2026210,000Positivehttps://northerntechwire.net/larkspur-forecastingLarkspur forecasting launch
The software trying to end stockoutsCascade Business LedgerOct 9, 2026340,000Positivehttps://cascadeledger.net/stockoutsLarkspur forecasting launch
Free flu shots return to Westbrook this weekTwin Cities DailySep 26, 2026180,000Positivehttps://tcdaily.net/westbrook-fluWestbrook flu clinic drive
Honeycomb to open second kitchen in EastsideKitchen & CellarOct 16, 202695,000Positivehttps://kitchencellar.net/honeycomb-secondHoneycomb second location opening
Ledgerwise raises Series B to widen fraud checksVenture LedgerOct 17, 2026260,000Positivehttps://ventureledger.net/ledgerwise-series-bLedgerwise Series B announcement
Local clinic stretches hours but queues remainHeartland Health JournalSep 28, 2026120,000Neutralhttps://heartlandhealth.net/clinic-hoursWestbrook flu clinic drive
Food bank appeal falls short of winter goalPrairie Public RadioJul 30, 202675,000Negativehttps://prairiepublic.net/foodbank-appealRiverbend winter appeal
Where Honeycomb sources its flourMetro Table MagazineOct 14, 2026150,000Positivehttps://metrotable.net/honeycomb-flourHoneycomb second location opening

Also included

  • Send to mediaRow action
  • Won coverageRow action

Related templates