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Product analytics team

Yarrowdale Terrace Analytics · Product analytics team · Portland, OR

Vesna Yarrow is the analytics lead at Yarrowdale Terrace Analytics, an in-house product analytics team, and she uses this to answer every stakeholder's request and close it the same week.

Software and ITCustomer serviceAgents3 tables · 5 views · 1 form · 2 dimension sets · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent
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Request board

Requests
New3
Notification opt-out by age of accountBartholomew Qureshi-LundNew metric
Rerun the churn model with new tenure bandsIngrid Vasquez-AhlbergExperiment readout
Payment method mix by regionEmeka Sutherland-VogelData pull
Assigned7
Daily signups by referral partnerMarisol Prentiss-NakamuraDashboard change
Mobile checkout drop-off by device ageRashid Oyelaran-QuistNew metric
Support first-reply time by planHenrietta Palomo-StrandDashboard change
Duplicate customer records after the CRM syncYuki Ferreira-HollowayData quality issue
Seat expansion revenue waterfallAnneliese Okonjo-MarshNew metric
2 more
Waiting on stakeholder4
Definition of an active workspaceIngrid Vasquez-AhlbergData quality issue
Segment list for the autumn pricing testEmeka Sutherland-VogelData pull
Onboarding survey response weightingLeilani Fairbairn-OseiExperiment readout
Enterprise renewals export for finance reviewKazimierz Boateng-LindqvistData pull
Answered4
Tutorial video watch time versus retentionSaoirse Thackeray-MensahNew metric
Crash-free sessions by app versionBartholomew Qureshi-LundDashboard change
Chat deflection rate after the help center redesignYuki Ferreira-HollowayExperiment readout
Forecast inputs: seats added per monthAnneliese Okonjo-MarshData pull
Closed10
Weekly active accounts by plan tierIngrid Vasquez-AhlbergDashboard change
Trial-to-paid conversion by signup channelIngrid Vasquez-AhlbergNew metric
Failed card retries last quarterTobias Mwangi-CallowayData pull
Refund rate after the annual price changeTobias Mwangi-CallowayExperiment readout
Checklist completion by first-week activityLeilani Fairbairn-OseiDashboard change
5 more

Tables

Requests

28 sample rows · 10 columns

Every ask from a product or finance team, the analyst who owns it and the day the answer is promised.

RequestAsked byKind of requestReceivedAnswer promised byClosed onStatus
Weekly active accounts by plan tierIngrid Vasquez-AhlbergDashboard changeSep 23, 2026Sep 27, 2026Sep 26, 2026Closed
Failed card retries last quarterTobias Mwangi-CallowayData pullSep 24, 2026Sep 27, 2026Sep 26, 2026Closed
Trial-to-paid conversion by signup channelIngrid Vasquez-AhlbergNew metricSep 24, 2026Sep 28, 2026Sep 27, 2026Closed
Checklist completion by first-week activityLeilani Fairbairn-OseiDashboard changeSep 25, 2026Sep 29, 2026Sep 28, 2026Closed
Push permission opt-in on Android 14Rashid Oyelaran-QuistData quality issueSep 26, 2026Sep 29, 2026Sep 28, 2026Closed
Refund rate after the annual price changeTobias Mwangi-CallowayExperiment readoutSep 25, 2026Sep 30, 2026Sep 29, 2026Closed
Ticket volume per thousand active accountsHenrietta Palomo-StrandNew metricSep 26, 2026Sep 30, 2026Sep 29, 2026Closed
Quarter-end revenue by region exportKazimierz Boateng-LindqvistData pullSep 27, 2026Sep 30, 2026Sep 29, 2026Closed
Winback email holdout resultsMarisol Prentiss-NakamuraExperiment readoutSep 27, 2026Oct 2, 2026Oct 1, 2026Closed
Annual plan uptake by countryEmeka Sutherland-VogelData pullSep 28, 2026Oct 2, 2026Oct 1, 2026Closed
Tutorial video watch time versus retentionSaoirse Thackeray-MensahNew metricSep 28, 2026Oct 2, 2026—Answered
Crash-free sessions by app versionBartholomew Qureshi-LundDashboard changeSep 29, 2026Oct 3, 2026—Answered

16 more rows

Stakeholders

12 sample rows · 6 columns

The product managers and finance partners who send the analytics team work, and what each still waits on.

StakeholderTeamJob titleEmailRequests
Anneliese Okonjo-MarshFinanceFP&A manageranneliese.okonjo-marsh@yarrowdaleterracemetricsdesk.comForecast inputs: seats added per month, Seat expansion revenue waterfall
Bartholomew Qureshi-LundMobile appEngineering managerbartholomew.qureshi-lund@yarrowdaleterracemetricsdesk.comCrash-free sessions by app version, Notification opt-out by age of account
Emeka Sutherland-VogelBillingPricing analystemeka.sutherland-vogel@yarrowdaleterracemetricsdesk.comAnnual plan uptake by country, Segment list for the autumn pricing test, Payment method mix by region
Henrietta Palomo-StrandCustomer supportSupport operations managerhenrietta.palomo-strand@yarrowdaleterracemetricsdesk.comTicket volume per thousand active accounts, Support first-reply time by plan
Ingrid Vasquez-AhlbergGrowthGrowth product manageringrid.vasquez-ahlberg@yarrowdaleterracemetricsdesk.comWeekly active accounts by plan tier, Trial-to-paid conversion by signup channel, Definition of an active workspace, Rerun the churn model with new tenure bands
Kazimierz Boateng-LindqvistFinanceFinance partnerkazimierz.boateng-lindqvist@yarrowdaleterracemetricsdesk.comQuarter-end revenue by region export, Enterprise renewals export for finance review
Leilani Fairbairn-OseiOnboardingOnboarding designerleilani.fairbairn-osei@yarrowdaleterracemetricsdesk.comChecklist completion by first-week activity, Onboarding survey response weighting
Marisol Prentiss-NakamuraGrowthLifecycle marketing managermarisol.prentiss-nakamura@yarrowdaleterracemetricsdesk.comWinback email holdout results, Daily signups by referral partner
Rashid Oyelaran-QuistMobile appMobile product managerrashid.oyelaran-quist@yarrowdaleterracemetricsdesk.comPush permission opt-in on Android 14, Mobile checkout drop-off by device age
Saoirse Thackeray-MensahOnboardingCustomer education leadsaoirse.thackeray-mensah@yarrowdaleterracemetricsdesk.comTutorial video watch time versus retention, Time to first project by onboarding path
Tobias Mwangi-CallowayBillingBilling product leadtobias.mwangi-calloway@yarrowdaleterracemetricsdesk.comFailed card retries last quarter, Refund rate after the annual price change, Coupon redemption by cohort
Yuki Ferreira-HollowayCustomer supportSupport tooling leadyuki.ferreira-holloway@yarrowdaleterracemetricsdesk.comChat deflection rate after the help center redesign, Duplicate customer records after the CRM sync

Forms and booking

Ask analytics

Form
Ask analyticsThe page product and finance teams use to send the analytics team a question or a data pull.
What do you need to know or pull? *
Which of these is closest? *Dashboard changeNew metricData pullExperiment readoutData quality issue
Who is asking?
By which day do you need the answer?
Send to analytics

Dashboards

This week's requests

Requests
Requests by status
  • Closed10
  • Answered4
  • Waiting on stakeholder4
  • Assigned7
  • New3
Estimated hours by kind of request
  • Dashboard change17
  • New metric39
  • Data pull17
  • Experiment readout30
  • Data quality issue10

Also included

  • Request boardStage rules
  • Work with analystsDigest
  • Waiting on a stakeholderNotificationPrompts the analytics lead to chase a stakeholder whose reply is holding up a request.

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