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Executive search

Birchcombe Fields Executive Search · Executive search · Madison, WI

Vesna Achterberg is the search partner at Birchcombe Fields Executive Search, an executive search firm in Madison, and she keeps the firm's LinkedIn posts, newsletters and articles on one calendar so something good goes out every week.

Staffing and HRContentCalendar4 tables · 6 views · 2 forms · 1 dimension set · 1 dashboard · 1 digest · 1 notification · 1 stage rule set · 1 agent
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Publishing calendar

Content pieces
October 2026
Sun
Mon
Tue
Wed
Thu
Fri
Sat
1Our spring client roundtable: what we heard
2
3
4
5
6Sector Watch: manufacturing leaders and the skills gap
7
8Search Notes: autumn planning for leadership hires
9What to say when a candidate asks about the last person in the role
10
11
12Why we ask every finalist for a ninety-day plan
13Compensation Pulse: bonus structures for operations directors
14Invitation: October client roundtable on succession planning
15Sector Watch: construction estimators and the wage race
16Sector Watch: distribution centre managers and retentionCompensation Pulse: pay for finance leaders after a merger+1
17
18
19Case note: replacing a founder-chief executive in a family businessSector Watch: food processing leaders to watch
20A thank-you to the clients who joined our roundtable
21Search Notes: year-end hiring freezes and what to do
22Search Notes: holiday-season candidate availability
23Case note: the interim leader who became permanent
24
25
26Compensation Pulse: equity offers for mid-market chief technology officers
27
28
29
30
31

Tables

Content pieces

34 sample rows · 17 columns

Every post, newsletter issue and article: what it is, who writes it, who reviews it and the day it goes out.

PiecePiece numberSeriesFormatChannelTopicStatus
Why finalists withdraw after the second interviewBF-201Sector WatchLinkedIn postLinkedIn firm pageHiring trendsPublished
Search Notes: the spring operations hiring pictureBF-202Search NotesNewsletter issueSearch Notes mailing listHiring trendsPublished
What a plant manager search taught us about relocationBF-203Leadership TransitionsCase noteInsights page on the firm siteLeadership transitionsPublished
Three questions to ask before accepting a counterofferBF-204Candidate Care TipsLinkedIn postLinkedIn firm pageCandidate carePublished
Sector Watch: packaging and logistics leaders on the moveBF-205Sector WatchLinkedIn postLinkedIn firm pageSector watchPublished
Compensation Pulse: what chief financial officers earn in mid-size firmsBF-206Compensation PulseInsight articleInsights page on the firm siteCompensationPublished
We are moving to a new office on Quillfern TerraceBF-207Firm UpdatesLinkedIn postLinkedIn firm pageFirm newsPublished
Search Notes: summer hiring and the retained search timelineBF-208Search NotesNewsletter issueSearch Notes mailing listHiring trendsPublished
A note to clients on our references processBF-209Firm UpdatesCase noteDirect note to retained clientsCandidate carePublished
Sector Watch: healthcare administrators and the great reshuffleBF-210Sector WatchLinkedIn postLinkedIn firm pageSector watchPublished
How we vet a board-ready chief operating officerBF-211Leadership TransitionsInsight articleInsights page on the firm siteLeadership transitionsPublished
Our spring client roundtable: what we heardBF-212Firm UpdatesLinkedIn postLinkedIn firm pageFirm newsPublished

22 more rows

Series

7 sample rows · 8 columns

The recurring pieces the firm publishes on a steady schedule, each with its own owner and rhythm.

SeriesCadenceSeries statusLaunchedOwnerPieces
Candidate Care TipsFortnightlyRunningOct 5, 2025Caoimhe Brannigan-SatoThree questions to ask before accepting a counteroffer, What to say when a candidate asks about the last person in the role, Why we ask every finalist for a ninety-day plan, Candidate care checklist for the final week before day one
Compensation PulseQuarterlyRunningFeb 5, 2026Dariusz LindenfeldCompensation Pulse: what chief financial officers earn in mid-size firms, Compensation Pulse: bonus structures for operations directors, Compensation Pulse: pay for finance leaders after a merger, Compensation Pulse: equity offers for mid-market chief technology officers
Firm UpdatesMonthlyRunningOct 5, 2022Caoimhe Brannigan-SatoWe are moving to a new office on Quillfern Terrace, A note to clients on our references process, Our spring client roundtable: what we heard, Invitation: October client roundtable on succession planning, A thank-you to the clients who joined our roundtable, Welcome to our new research associate
Leadership TransitionsQuarterlyRunningApr 5, 2025Vesna AchterbergWhat a plant manager search taught us about relocation, How we vet a board-ready chief operating officer, Case note: replacing a founder-chief executive in a family business, Case note: the interim leader who became permanent, Nine-month check-ins after a placement
Roundtable RecapsQuarterlyPausedOct 5, 2025Vesna AchterbergWhat candidates wish clients knew about scheduling
Search NotesMonthlyRunningOct 5, 2023Vesna AchterbergSearch Notes: the spring operations hiring picture, Search Notes: summer hiring and the retained search timeline, Search Notes: autumn planning for leadership hires, Search Notes: year-end hiring freezes and what to do, Search Notes: holiday-season candidate availability, Search Notes: reading a counteroffer from the client side
Sector WatchWeeklyRunningOct 5, 2024Dariusz LindenfeldWhy finalists withdraw after the second interview, Sector Watch: packaging and logistics leaders on the move, Sector Watch: healthcare administrators and the great reshuffle, Sector Watch: manufacturing leaders and the skills gap, Sector Watch: distribution centre managers and retention, Sector Watch: construction estimators and the wage race, Sector Watch: food processing leaders to watch, Sector Watch: regional hospital system searches

Channels

4 sample rows · 5 columns

The places the firm publishes: its own pages, lists and client notes, with how many people each reaches.

ChannelKindFollowers or subscribersMost pieces a weekWhere it lives
LinkedIn firm pageSocial6,2005birchcombe-fields-search
Insights page on the firm siteWebsite2,3002/insights
Search Notes mailing listEmail list1,8401searchnotes list
Direct note to retained clientsEmail list3101client partners list

Forms and booking

Suggest a topic

Form
Suggest a topicThe page where a client or candidate tells the firm what they would like it to write about.
What would you like us to write about? *
Would you rather read a short post or a longer article? *LinkedIn postNewsletter issueInsight articleCase noteEvent invite
Which subject is closest?Hiring trendsCompensationLeadership transitionsCandidate careSector watchFirm news
Where can we send it when it is ready?
Send the idea

Plan a piece

Form
Plan a pieceWhat the content editor fills in to put a new piece on the calendar.
What is the piece called? *
What is its piece number? *
What format is it? *LinkedIn postNewsletter issueInsight articleCase noteEvent invite
Which series is it part of?
Where will it go out?
Who is writing it?
When should it go out?
Put it on the calendar

Dashboards

Publishing at a glance

Content pieces
Pieces by stage
  • Published12
  • Scheduled8
  • In review4
  • Drafting5
  • Idea5
Reads by format
  • LinkedIn post8,420
  • Newsletter issue2,330
  • Case note1,010
  • Insight article1,572
  • Event invite0
Pieces going out each week
  • Aug 23, 20262
  • Aug 30, 20262
  • Sep 6, 20262
  • Sep 13, 20261
  • Sep 20, 20263
  • Sep 27, 20262
  • Oct 4, 20263
  • Oct 11, 20267

Also included

  • Editorial boardStage rules
  • Monday publishing planDigest
  • Draft due soonNotificationReminds the author two days before a draft is due.

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