Newsletter Planner
Newsletter editors and small publishers
Newsletter editors: keep an idea bank and a send calendar for every issue.
Use this templateNewsletter Planner
For editors planning what goes out. Run a newsletter from idea to send. Ideas wait in the bank, drafts move across the board, and sponsors are booked against issues.
Issue performance
Send-day checklist
Sponsor rate card
Idea bank
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| The case for the paper calendar | Scheduled | Oct 12, 2026 | Oct 19, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
In progress
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| The case for the paper calendar | Scheduled | Oct 12, 2026 | Oct 19, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
Calendar
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| The case for the paper calendar | Scheduled | Oct 12, 2026 | Oct 19, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
Sponsors
| Sponsor | Status | Slot | Rate | Contact | What they sell |
|---|---|---|---|---|---|
| Quillmark Notebooks | Paid | $1,800 | partners@quillmarknotebooks.net | Accounting software for creators | |
| Harbor Light Coffee | Delivered | $950 | ads@harborlightcoffee.net | Standing desks and chairs | |
| Northbeam Analytics | Booked | $2,200 | media@northbeamanalytics.net | A podcast hosting service | |
| Fernwood Books | Prospect | $600 | hello@fernwoodbooks.net | Online course platform |
Open and click rates are typed in a day or two after each send. Use these charts to see which sections your readers actually open, then do more of them.
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| A guide to indie bookshop subscriptions | Draft | Oct 3, 2026 | Oct 10, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| A guide to indie bookshop subscriptions | Draft | Oct 3, 2026 | Oct 10, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
| Sponsor | Status | Slot | Rate | Contact | What they sell |
|---|---|---|---|---|---|
| Fernwood Books | Prospect | $600 | hello@fernwoodbooks.net | Online course platform | |
| Harbor Light Coffee | Delivered | $950 | ads@harborlightcoffee.net | Standing desks and chairs | |
| Northbeam Analytics | Booked | $2,200 | media@northbeamanalytics.net | A podcast hosting service | |
| Quillmark Notebooks | Paid | $1,800 | partners@quillmarknotebooks.net | Accounting software for creators |
Best performers
| Working title | Status | Draft due | Send date | Published on | Writer | Section |
|---|---|---|---|---|---|---|
| The quiet return of letter writing | Published | Aug 30, 2026 | Sep 4, 2026 | Sep 4, 2026 | Mateusz Kowal | |
| Ten newsletters worth your mornings | Published | Sep 6, 2026 | Sep 11, 2026 | Sep 11, 2026 | Zainab Ogunleye | |
| Interview: a bookbinder in Providence | Published | Sep 13, 2026 | Sep 18, 2026 | Sep 18, 2026 | Mateusz Kowal | |
| What to read before the holidays | Published | Sep 20, 2026 | Sep 25, 2026 | Sep 25, 2026 | Zainab Ogunleye | |
| Why long emails are back | Published | Sep 27, 2026 | Oct 2, 2026 | Oct 2, 2026 | Mateusz Kowal | |
| Small presses to watch | Published | Oct 4, 2026 | Oct 9, 2026 | Oct 9, 2026 | Zainab Ogunleye | |
| A guide to indie bookshop subscriptions | Draft | Oct 3, 2026 | Oct 10, 2026 | โ | Mateusz Kowal | |
| Reader mailbag: your favorite pens | Ready | Oct 8, 2026 | Oct 15, 2026 | โ | Zainab Ogunleye |
Subject line and preview text final
All links open
Sponsor block matches the booking
Test email read on a phone
Send time confirmed
Results recorded two days later
Discounts apply for four or more issues booked together.
How to quote a sponsor
Pick the slot. Top is read by almost everyone; footer is cheaper and still gets clicks.
Offer a bundle of four issues. It saves you chasing, and the discount feels real.
Send the assets deadline with the quote: copy, logo and link are due five days before send.
Raise your rates when a slot sells out two issues in a row.
What's inside
3 tables ยท 10 views ยท 1 form ยท 2 row actions ยท 1 agent4 pages
- Newsletter Planner
- Issue performance
- Send-day checklist
- Sponsor rate card
2 tables
- Sponsors2 views ยท 4 sample rows
- Issues7 views ยท 12 sample rows
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