SEO Hub
SEO and content teams
SEO and content teams: research keywords, brief posts and track rankings.
Use this templateSEO Hub
Four steps: research the phrase, write the page, share it, then watch the rank. Everything below is linked, so rank and results sit next to the content.
Dashboard
Keyword research method
Monthly rank check
1. Research
| Keyword | Topic | Monthly searches | Difficulty (0-100) | Intent | Status | Current rank |
|---|---|---|---|---|---|---|
| alpine lantern headlamp | Lighting | 1,200 | 12 | Tracking | 1 | |
| bear canister rules | Safety | 2,800 | 16 | Target | — | |
| beginner backpacking gear list | Planning | 7,700 | 44 | Writing | — | |
| best hiking socks | Footwear | 8,100 | 58 | Target | — | |
| best ultralight tent | Tents | 9,900 | 62 | Published | 7 | |
| buy trekking poles | Gear | 2,400 | 47 | Target | — | |
| camp stove comparison | Cooking | 4,400 | 55 | Target | — | |
| campsite checklist printable | Planning | 5,900 | 29 | Writing | — |
2. Create
Open any post to find a page brief (keyword, intent, outline, links, call to action) already inside it.
| Title | Keyword | Status | Length in words | Write by | Publish date | Writer |
|---|---|---|---|---|---|---|
| The no-nonsense guide to ultralight tents | best ultralight tent | Published | 2,400 | Jul 31, 2026 | Aug 8, 2026 | Mireille Chandra |
| Waterproofing boots at home | how to waterproof boots | Published | 1,800 | Aug 20, 2026 | Aug 26, 2026 | Mireille Chandra |
| Packing a 40 liter pack in ten minutes | how to pack a 40 liter backpack | Published | 1,500 | Sep 4, 2026 | Sep 9, 2026 | Lars Kristiansen |
| Topographic maps made simple | how to read a topographic map | Published | 2,100 | Sep 19, 2026 | Sep 24, 2026 | Mireille Chandra |
| Breaking in hiking boots without blisters | hiking boot break in | Published | 1,600 | Oct 1, 2026 | Oct 7, 2026 | Lars Kristiansen |
| Trail running vest sizing guide | trail running vest sizing | Writing | 1,700 | Oct 19, 2026 | Oct 27, 2026 | Mireille Chandra |
| Merino or synthetic: which base layer wins | merino base layer vs synthetic | Writing | 2,000 | Oct 15, 2026 | Oct 30, 2026 | Lars Kristiansen |
| A printable campsite checklist | campsite checklist printable | Editing | 1,200 | Oct 10, 2026 | Oct 23, 2026 | Mireille Chandra |
3. Share
When a post is published, post it once on each channel and send it to the email list.
4. Track
| Title | Keyword | Status | Length in words | Write by | Publish date | Writer |
|---|---|---|---|---|---|---|
| The no-nonsense guide to ultralight tents | best ultralight tent | Published | 2,400 | Jul 31, 2026 | Aug 8, 2026 | Mireille Chandra |
| Waterproofing boots at home | how to waterproof boots | Published | 1,800 | Aug 20, 2026 | Aug 26, 2026 | Mireille Chandra |
| Packing a 40 liter pack in ten minutes | how to pack a 40 liter backpack | Published | 1,500 | Sep 4, 2026 | Sep 9, 2026 | Lars Kristiansen |
| Topographic maps made simple | how to read a topographic map | Published | 2,100 | Sep 19, 2026 | Sep 24, 2026 | Mireille Chandra |
| Breaking in hiking boots without blisters | hiking boot break in | Published | 1,600 | Oct 1, 2026 | Oct 7, 2026 | Lars Kristiansen |
| What belongs in a hiking first aid kit | first aid kit hiking contents | Scheduled | 1,900 | Oct 14, 2026 | Oct 22, 2026 | Mireille Chandra |
| A printable campsite checklist | campsite checklist printable | Editing | 1,200 | Oct 10, 2026 | Oct 23, 2026 | Mireille Chandra |
| Trail running vest sizing guide | trail running vest sizing | Writing | 1,700 | Oct 19, 2026 | Oct 27, 2026 | Mireille Chandra |
| Keyword | Topic | Monthly searches | Difficulty (0-100) | Intent | Status | Current rank |
|---|---|---|---|---|---|---|
| alpine lantern headlamp | Lighting | 1,200 | 12 | Tracking | 1 | |
| bear canister rules | Safety | 2,800 | 16 | Target | — | |
| beginner backpacking gear list | Planning | 7,700 | 44 | Writing | — | |
| best hiking socks | Footwear | 8,100 | 58 | Target | — | |
| best ultralight tent | Tents | 9,900 | 62 | Published | 7 | |
| buy trekking poles | Gear | 2,400 | 47 | Target | — | |
| camp stove comparison | Cooking | 4,400 | 55 | Target | — | |
| campsite checklist printable | Planning | 5,900 | 29 | Writing | — |
| Keyword | Topic | Monthly searches | Difficulty (0-100) | Intent | Status | Current rank |
|---|---|---|---|---|---|---|
| alpine lantern headlamp | Lighting | 1,200 | 12 | Tracking | 1 | |
| bear canister rules | Safety | 2,800 | 16 | Target | — | |
| beginner backpacking gear list | Planning | 7,700 | 44 | Writing | — | |
| best hiking socks | Footwear | 8,100 | 58 | Target | — | |
| best ultralight tent | Tents | 9,900 | 62 | Published | 7 | |
| buy trekking poles | Gear | 2,400 | 47 | Target | — | |
| camp stove comparison | Cooking | 4,400 | 55 | Target | — | |
| campsite checklist printable | Planning | 5,900 | 29 | Writing | — |
| Title | Keyword | Status | Length in words | Write by | Publish date | Writer |
|---|---|---|---|---|---|---|
| The no-nonsense guide to ultralight tents | best ultralight tent | Published | 2,400 | Jul 31, 2026 | Aug 8, 2026 | Mireille Chandra |
| Waterproofing boots at home | how to waterproof boots | Published | 1,800 | Aug 20, 2026 | Aug 26, 2026 | Mireille Chandra |
| Packing a 40 liter pack in ten minutes | how to pack a 40 liter backpack | Published | 1,500 | Sep 4, 2026 | Sep 9, 2026 | Lars Kristiansen |
| Topographic maps made simple | how to read a topographic map | Published | 2,100 | Sep 19, 2026 | Sep 24, 2026 | Mireille Chandra |
| Breaking in hiking boots without blisters | hiking boot break in | Published | 1,600 | Oct 1, 2026 | Oct 7, 2026 | Lars Kristiansen |
| What belongs in a hiking first aid kit | first aid kit hiking contents | Scheduled | 1,900 | Oct 14, 2026 | Oct 22, 2026 | Mireille Chandra |
| A printable campsite checklist | campsite checklist printable | Editing | 1,200 | Oct 10, 2026 | Oct 23, 2026 | Mireille Chandra |
| Trail running vest sizing guide | trail running vest sizing | Writing | 1,700 | Oct 19, 2026 | Oct 27, 2026 | Mireille Chandra |
Opportunity score rewards phrases people search often that are not too hard to win. Start with the highest scores that have no post yet.
Top opportunities
| Keyword | Topic | Monthly searches | Difficulty (0-100) | Intent | Status | Current rank |
|---|---|---|---|---|---|---|
| alpine lantern headlamp | Lighting | 1,200 | 12 | Tracking | 1 | |
| bear canister rules | Safety | 2,800 | 16 | Target | — | |
| beginner backpacking gear list | Planning | 7,700 | 44 | Writing | — | |
| best hiking socks | Footwear | 8,100 | 58 | Target | — | |
| best ultralight tent | Tents | 9,900 | 62 | Published | 7 | |
| buy trekking poles | Gear | 2,400 | 47 | Target | — | |
| camp stove comparison | Cooking | 4,400 | 55 | Target | — | |
| campsite checklist printable | Planning | 5,900 | 29 | Writing | — |
Collect phrases customers use, from support questions and search suggestions.
Record monthly searches and difficulty.
Choose the intent: a page can answer only one well.
Target the phrases with the best searches against difficulty first.
The priority score is searches divided by one hundred for any phrase under forty difficulty. Higher is better.
Update current rank on each tracked phrase
Note rank changes of five or more
Pick two posts to refresh
Retire phrases we no longer want
What's inside
3 tables · 12 views · 1 form · 2 row actions · 1 agent4 pages
- SEO Hub
- Dashboard
- Keyword research method
- Monthly rank check
2 tables
- Keywords4 views · 25 sample rows
- Posts7 views · 10 sample rows
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