Social Media Planner
Social managers, creators and small brands
Social managers and small brands: schedule posts on one calendar, with hashtag sets.
Use this templateSocial Media Planner
One calendar for every platform. Plan on the calendar, move posts across the board, and record results once they are out.
Performance
How to use this planner
Content pillars
Post checklist
Master calendar
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa | |||
| Coastal drive diary, part two | Scheduled | Oct 19, 2026 | Camille Dupont-Ng |
By platform
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Studio tour | Designing | Oct 10, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa |
Hashtag library
| Set name | Tags | Platforms | Best for |
|---|---|---|---|
| Behind the lens | #behindthescenes #creatorlife #filmmaking #shotoniphone | Tips and how-to carousels | |
| Gear talk | #camerabag #editingworkflow #lensreview #creatorgear | Community shout-outs | |
| Small business tips | #smallbusiness #brandstrategy #contentplanning #marketingtips | Launch week and promotions | |
| Surf and shore | #surflife #coastline #sunsetsession #oceanmood | Behind-the-scenes studio moments | |
| Travel mood | #wanderlust #roadtripdiaries #hiddengems #coastaldrive | Beach and coastal travel posts | |
| Weekly roundup | #weeklywins #creativeprocess #mondaymotivation | Product close-ups |
Enter reach, likes and saves a few days after each post goes out. The engagement rate fills in for you, so the charts below can compare platforms fairly.
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Studio tour | Designing | Oct 10, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa |
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Studio tour | Designing | Oct 10, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa |
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Studio tour | Designing | Oct 10, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa |
Posted
| Post | Platform | Format | Pillar | Status | Publish date | Owner |
|---|---|---|---|---|---|---|
| Golden hour on the pier | Posted | Sep 29, 2026 | Baptiste Oyelaran | |||
| Five shots every beginner should try | Posted | Oct 2, 2026 | Camille Dupont-Ng | |||
| Packing the camera bag | Posted | Oct 4, 2026 | Baptiste Oyelaran | |||
| How we plan a month of content | Posted | Oct 7, 2026 | Rowan Delacroix | |||
| Editing walkthrough: color grade | Posted | Oct 9, 2026 | Baptiste Oyelaran | |||
| Studio tour | Designing | Oct 10, 2026 | Baptiste Oyelaran | |||
| Coastal drive diary, part one | Posted | Oct 12, 2026 | Camille Dupont-Ng | |||
| Weekly roundup | Posted | Oct 13, 2026 | Hana Ishikawa |
Add an idea with a platform and pillar.
Pick a hashtag set from the library.
Move the card across the board as it is written and designed.
Set the publish date so it shows on the calendar.
After it is out, enter reach, likes and saves.
Adding another platform
Add the new name to the Platform choices on the table, then add a view filtered to it.
Pillars keep a feed from turning into random posts. Pick four or five, give each a plain description, and make sure every post fits one of them.
How to use them
Name each pillar for the value the audience gets, not the topic.
Aim for a rough mix, such as two education posts for every promotion.
Review the Likes by pillar chart each month and shift the mix toward what works.
Caption reads well without the image
Hashtag set attached
Alt text written
Cover frame chosen
Link or call to action included
What's inside
3 tables · 9 views · 1 form · 2 row actions · 1 agent5 pages
- Social Media Planner
- Performance
- How to use this planner
- Content pillars
- Post checklist
2 tables
- Hashtag sets1 view · 6 sample rows
- Posts7 views · 20 sample rows
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- Creator StudioYouTube creators: take video ideas to publish day with sponsors, results and gear.
- Marketing Campaign HubCampaign managers: track each campaign's content, budget and results in one place.