PR agency
Willowmere Ridge Communications · PR agency · Boise, ID
Jules Rutledge is the account lead at Willowmere Ridge Communications, a regional PR agency in Boise, and she tracks each placement for her clients from the first request through the outlet's yes, the story running and the client's payment.
Agencies and creativeWork ordersChecklists4 tables · 5 views · 1 form · 1 dimension set · 1 dashboard · 1 checklist · 1 notification · 1 stage rule set · 1 agent
Use this templatePlacement board
PlacementsRequested4
Harvest ale release in the Gem State Eats roundupWR-4101Bitterroot Brewing Cooperative
Free-admission Saturdays at the children's museumWR-4102Tamarack Children's Museum
Rooftop solar rebate explainer for small shopsWR-4103Quillfeather Solar
Where mortgage rates leave first-time buyersWR-4104Sagebrush Trail Realty
Pitched5
Credit union lending to small farmsWR-4105Cedar Flats Credit Union
Winter layering guide from the shop floorWR-4106Pioneer Peak Outfitters
Spring tick season and petsWR-4107Redwillow Veterinary Group
Why dry cider is a dessert wineWR-4108Alderbend Cider Works
Home solar after the tariff changeWR-4109Quillfeather Solar
Confirmed6
The co-op brewery that runs on barley from six farmsWR-4110Bitterroot Brewing Cooperative
Free tax-season clinics at the credit unionWR-4111Cedar Flats Credit Union
Gear check before the first snowWR-4112Pioneer Peak Outfitters
Hands-on museums and why kids learn thereWR-4113Tamarack Children's Museum
Apple harvest at a hillside cideryWR-4114Alderbend Cider Works
1 morePublished5
A buyer's checklist for old-house inspectionsWR-4116Sagebrush Trail Realty
From garage hobby to cooperative breweryWR-4117Bitterroot Brewing Cooperative
What a rate cut means for your car loanWR-4118Cedar Flats Credit Union
Net metering rules for commercial rooftopsWR-4119Quillfeather Solar
Trail safety in shoulder seasonWR-4120Pioneer Peak Outfitters
Invoiced5
Summer camp sign-up opensWR-4121Tamarack Children's Museum
Cider pressing day on the evening newsWR-4122Alderbend Cider Works
Remote workers eye small-town homesWR-4123Sagebrush Trail Realty
A mobile clinic for ranch animalsWR-4124Redwillow Veterinary Group
Teen savings accounts that pay interestWR-4125Cedar Flats Credit Union
Paid8
Hop harvest with a union crewWR-4126Bitterroot Brewing Cooperative
Why a small business should go solar firstWR-4127Quillfeather Solar
What outfitters learned from the supply crunchWR-4128Pioneer Peak Outfitters
Cider flights at the taproomWR-4129Alderbend Cider Works
Heartworm basics for new dog ownersWR-4130Redwillow Veterinary Group
3 moreDeclined2
What happens to a solar panel after twenty yearsWR-4134Quillfeather Solar
Boot-fit clinic announcementWR-4135Pioneer Peak Outfitters
Tables
Placements
35 sample rows · 15 columnsEvery story, interview or mention the agency has pitched for a client: where it stands, what it earns and whether the client has paid.
| Placement | Code | Client | Outlet | Kind of placement | Account lead | Stage |
|---|---|---|---|---|---|---|
| Harvest ale release in the Gem State Eats roundup | WR-4101 | Bitterroot Brewing Cooperative | Gem State Eats Newsletter | Newsletter mention | Priyanka Alvarado-Kemp | Requested |
| Rooftop solar rebate explainer for small shops | WR-4103 | Quillfeather Solar | Lava Ridge Tech Weekly | Newsletter mention | Odin Brauer-Nwosu | Requested |
| Free-admission Saturdays at the children's museum | WR-4102 | Tamarack Children's Museum | Sawtooth Courier | Feature story | Jules Rutledge | Requested |
| Where mortgage rates leave first-time buyers | WR-4104 | Sagebrush Trail Realty | High Desert Business Review | Trade magazine piece | Priyanka Alvarado-Kemp | Requested |
| Spring tick season and pets | WR-4107 | Redwillow Veterinary Group | Rimrock Morning Radio | Radio interview | Odin Brauer-Nwosu | Pitched |
| Credit union lending to small farms | WR-4105 | Cedar Flats Credit Union | High Desert Business Review | Trade magazine piece | Jules Rutledge | Pitched |
| Winter layering guide from the shop floor | WR-4106 | Pioneer Peak Outfitters | Canyon Country Magazine | Feature story | Odin Brauer-Nwosu | Pitched |
| Why dry cider is a dessert wine | WR-4108 | Alderbend Cider Works | Basin and Range Podcast | Podcast guest spot | Priyanka Alvarado-Kemp | Pitched |
| Home solar after the tariff change | WR-4109 | Quillfeather Solar | Owyhee Evening News | TV segment | Jules Rutledge | Pitched |
| Hands-on museums and why kids learn there | WR-4113 | Tamarack Children's Museum | Basin and Range Podcast | Podcast guest spot | Priyanka Alvarado-Kemp | Confirmed |
| Free tax-season clinics at the credit union | WR-4111 | Cedar Flats Credit Union | Rimrock Morning Radio | Radio interview | Odin Brauer-Nwosu | Confirmed |
| Why annual vet visits matter for older dogs | WR-4115 | Redwillow Veterinary Group | Snake River Standard | Op-ed | Odin Brauer-Nwosu | Confirmed |
23 more rows
Clients
8 sample rows · 9 columnsThe companies the agency speaks for, how they are billed and who to call.
| Client | Industry | Billing plan | Monthly retainer | Main contact | Contact email | Contact phone |
|---|---|---|---|---|---|---|
| Alderbend Cider Works | Food and drink | Retainer | $1,300 | Desmond Quillen-Mbeki | desmond.quillenmbeki@alderbendciderworks.net | (208) 555-0147 |
| Bitterroot Brewing Cooperative | Food and drink | Retainer | $1,900 | Marisela Oyelowo-Hart | marisela.oyelowohart@bitterrootbrewingcooperative.net | (208) 555-0140 |
| Cedar Flats Credit Union | Financial services | Retainer | $2,400 | Tobias Valkenburg-Ames | tobias.valkenburgames@cedarflatscreditunion.net | (208) 555-0141 |
| Pioneer Peak Outfitters | Outdoor retail | Per placement | — | Ingrid Okonkwo-Brandt | ingrid.okonkwobrandt@pioneerpeakoutfitters.net | (208) 555-0142 |
| Quillfeather Solar | Energy | Retainer | $1,500 | Casimir Estrada-Wynn | casimir.estradawynn@quillfeathersolar.net | (208) 555-0143 |
| Redwillow Veterinary Group | Animal health | Per placement | — | Folasade Ingersoll | folasade.ingersoll@redwillowveterinarygroup.net | (208) 555-0144 |
| Sagebrush Trail Realty | Real estate | Per placement | — | Linus Marchetti-Cole | linus.marchetticole@sagebrushtrailrealty.net | (208) 555-0145 |
| Tamarack Children's Museum | Nonprofit | Per placement | — | Odette Aaltonen-Reyes | odette.aaltonenreyes@tamarackchildrensmuseum.net | (208) 555-0146 |
Outlets
10 sample rows · 7 columnsThe newspapers, shows, podcasts and newsletters the agency pitches, and the booker at each.
| Outlet | Medium | City | Booker | Booker email | Booker phone | Usual lead time |
|---|---|---|---|---|---|---|
| Basin and Range Podcast | Podcast | Ketchum | Philippa Nakamura-Boyd | philippa.nakamuraboyd@basinandrangepodcast.net | (208) 555-0154 | 14 |
| Canyon Country Magazine | Magazine | Ketchum | Beatrice Oduya-Strand | beatrice.oduyastrand@canyoncountrymagazine.net | (208) 555-0156 | 21 |
| Gem State Eats Newsletter | Newsletter | Meridian | Zenobia Halloran-Mensah | zenobia.halloranmensah@gemstateeatsnewsletter.net | (208) 555-0155 | 5 |
| High Desert Business Review | Magazine | Boise | Wilhelmina Pruitt-Sato | wilhelmina.pruittsato@highdesertbusinessreview.net | (208) 555-0152 | 10 |
| Lava Ridge Tech Weekly | Newsletter | Idaho Falls | Ottoline Brannigan-Hale | ottoline.branniganhale@lavaridgetechweekly.net | (208) 555-0158 | 6 |
| Owyhee Evening News | TV | Nampa | Caspian Ferreira-Nyberg | caspian.ferreiranyberg@owyheeeveningnews.net | (208) 555-0157 | 7 |
| Portneuf Valley Gazette | Newspaper | Pocatello | Gareth Tavares-Rook | gareth.tavaresrook@portneufvalleygazette.net | (208) 555-0159 | 3 |
| Rimrock Morning Radio | Radio | Boise | Evander Lindgren-Voss | evander.lindgrenvoss@rimrockmorningradio.net | (208) 555-0153 | 4 |
| Sawtooth Courier | Newspaper | Boise | Rosamund Haverford-Lund | rosamund.haverfordlund@sawtoothcourier.net | (208) 555-0150 | 2 |
| Snake River Standard | Newspaper | Twin Falls | Anselm Dyer-Okoye | anselm.dyerokoye@snakeriverstandard.net | (208) 555-0151 | 3 |
Forms and booking
Request a placement
FormRequest a placementThe page where a client asks the agency to pitch a story, an interview or a mention.
What story should we pitch? *
What is the agency reference for it? *
Which company is it for? *
Which outlet do you have in mind? *
What kind of coverage do you want? *Op-edFeature storyPodcast guest spotTV segmentRadio interviewNewsletter mentionTrade magazine piece
What day are you sending the request? *
Send to the agencyDashboards
Placements at a glance
PlacementsPlacements by stage
- Requested4
- Pitched5
- Confirmed6
- Published5
- Invoiced5
- Paid8
- Declined2
Agency fees by stage
- Requested$4,050
- Pitched$8,050
- Confirmed$8,150
- Published$5,500
- Invoiced$5,400
- Paid$11,050
- Declined$1,400
Placements by kind
- Newsletter mention7
- Feature story8
- Trade magazine piece4
- Radio interview4
- Podcast guest spot4
- TV segment4
- Op-ed4
Also included
- Confirmed placement checklistChecklist
- Placement boardStage rules
- Piece ranNotificationTells the account lead the moment a placement is marked Published so the invoice can go out.
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